Remote Demand Gen Specialist - B2B SaaS for Government

PSD Citywide; Toronto; Remote; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive health and wellness benefits

Flexible working hours

Paid Time Off (PTO)

Career growth opportunities

Job summary

A leading technology firm in Canada is seeking a Demand Generation Specialist to create and optimize marketing campaigns. This full-time, remote position requires 3+ years of B2B SaaS marketing experience, focusing on lead generation and conversion rate optimization. The candidate will manage budgets across platforms and ensure efficient lead nurturing. Ideal for individuals passionate about impacting local governance and service delivery. Competitive compensation and a supportive work culture offered.

Qualifications

• 3+ years of experience in B2B SaaS demand generation.
• Proven track record of improving lead quality and velocity.
• Hands-on experience with campaign optimization across platforms.

Responsibilities

• Build and launch multi-channel marketing campaigns.
• Optimize conversion rates across landing pages and CTAs.
• Manage budget efficiency and day-to-day platform activities.

Skills

Experience in B2B SaaS demand generation

Campaign deployment

Conversion rate optimization

Lead nurturing mechanics

CRM mastery

Education

Bachelor’s Degree in Business Administration, Marketing, or related discipline

Tools

HubSpot

Salesforce

LinkedIn Advertising

Job description

A leading technology firm in Canada is seeking a Demand Generation Specialist to create and optimize marketing campaigns. This full-time, remote position requires 3+ years of B2B SaaS marketing experience, focusing on lead generation and conversion rate optimization. The candidate will manage budgets across platforms and ensure efficient lead nurturing. Ideal for individuals passionate about impacting local governance and service delivery. Competitive compensation and a supportive work culture offered.