B2B Digital Campaign Lead — Remote

Kodak Corp; Burnaby; Hybrid; CAD 65,000 - 90,000; Full time

Job summary

Kodak Corp is seeking a Digital Campaign Manager to support planning, execution, and optimization of multi-channel B2B campaigns—primarily email—with potential expansion into SMS and other channels, using HubSpot and Salesforce to nurture prospects and drive pipeline growth.

Responsibilities include campaign planning, audience segmentation, templates, automation workflows, landing pages, personalization, localization, and A/B testing; collaborate with Sales for lead handoff and pipeline growth;

Qualifications

• 3-5 years of experience in B2B digital marketing, demand generation, or campaign management.
• Hands-on experience executing email campaigns and basic HTML/landing pages.
• Working knowledge of marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce).
• Strong understanding of the B2B buyer journey and funnel optimization.
• Analytical mindset with experience interpreting campaign performance data.
• Strong project management, communication, and cross-functional collaboration skills.

Responsibilities

• Contribute channel-level expertise to email campaign planning, including flow, sequencing, asset mix, execution plans, and timelines.
• Convert high-level email campaign strategies into detailed campaign plans.
• Execute and manage campaigns across email and digital channels, including segmentation, templates, automation workflows, landing pages, personalization, localization, and A/B testing.
• Coordinate with Sales and Field Marketing for lead handoff, follow-up, and pipeline growth.
• Monitor campaign performance against KPIs and funnel metrics; identify insights and optimization opportunities.
• Prepare and deliver campaign performance reports and dashboards with clear findings and recommendations.

Skills

Email campaigns

HubSpot

Salesforce

B2B marketing

Analytics

Project management

Localization

Detail-oriented

Education

Bachelor's degree

Data analytics coursework

Marketing certifications

Tools

HubSpot

Salesforce

Job description

Kodak Corp is seeking a Digital Campaign Manager to support planning, execution, and optimization of multi-channel B2B campaigns—primarily email—with potential expansion into SMS and other channels, using HubSpot and Salesforce to nurture prospects and drive pipeline growth.

Responsibilities include campaign planning, audience segmentation, templates, automation workflows, landing pages, personalization, localization, and A/B testing; collaborate with Sales for lead handoff and pipeline growth;