Senior B2B Marketing Strategist - Remote AI-Driven Growth

Lever, Inc.; Canada; Remote; CAD 108,000 - 120,000; Full time

Benefits offered by this job

Remote work

Salary 108k–120k CAD

Medical, dental, vision insurance

RRSP

Paid time off

Job summary

Lever, Inc. is seeking an experienced B2B Marketing Strategist based in Canada to translate complex business objectives into differentiated marketing solutions.

You will act as a subject-matter expert across B2B and partner marketing, shaping strategies that support demand generation, growth, retention, and customer engagement. The role combines strategic consulting, communications planning, sales enablement, marketing technology, analytics, and AI-powered workflows, with remote work option for

Qualifications

• 7–9 years of relevant professional experience in B2B marketing strategy and solution design.
• Strong understanding of B2B buyer journeys, demand generation, customer engagement, retention, and partner marketing.
• Demonstrated fluency with AI tools (Claude, Copilot) for analysis and recommendations.

Responsibilities

• Define strategic direction for B2B marketing solutions translating client objectives into differentiated recommendations.
• Develop and enhance B2B communications planning methodologies across demand generation and renewal journeys.
• Provide proactive strategic support to sales teams and B2B clients, contributing to proposals and opportunities.
• Collaborate with cross-functional teams to design integrated marketing solutions.
• Assess insights, market trends and analytics to inform strategic recommendations.
• Build relationships with technology partners to strengthen capabilities and offerings.
• Create persuasive communications and presentations outlining service offerings and outcomes.
• Educate internal stakeholders on evolving B2B marketing practices.

Skills

B2B marketing strategy

Sales enablement

Strategic consulting

Analytics

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce

HubSpot

Job description

Lever, Inc. is seeking an experienced B2B Marketing Strategist based in Canada to translate complex business objectives into differentiated marketing solutions.

You will act as a subject-matter expert across B2B and partner marketing, shaping strategies that support demand generation, growth, retention, and customer engagement. The role combines strategic consulting, communications planning, sales enablement, marketing technology, analytics, and AI-powered workflows, with remote work option for