Demand Marketing Specialist - 12 month contract

Zohorecruit; Toronto; Remote; CAD 60,000 - 85,000; Full time

Benefits offered by this job

Remote work

Job summary

Talencity Inc. is seeking a Demand Marketing Specialist for a 12-month contract. This remote role in Canada focuses on demand generation, email nurturing, and marketing automation to support global GTM initiatives. Occasional HQ visits to North York may be required.

Ideal candidates have 2-4 years in B2B marketing, experience with Marketo, and strong analytical and communication skills to drive campaigns and pipelines.

Qualifications

• 2-4 years in B2B marketing, preferably in field/event marketing or demand generation.
• Experience building emails and nurtures with Marketo or similar platforms.
• Self-starter able to work independently or in a matrix marketing environment.
• Ability to manage multiple projects and meet deadlines.
• Strong data analysis skills and ability to derive insights for strategy.
• Excellent written, verbal, and visual communication across audiences.

Responsibilities

• Support Demand Center Leaders in developing and executing strategic/tactical marketing plans and campaigns, including communicating results to stakeholders.
• Create campaign assets and manage internal campaign resource centers, focusing on webinars and operations.
• Create and manage Email Nurture streams to support GTM activities.
• Collaborate with sales/marketing to ensure campaigns support sales objectives and are properly executed.
• Monitor campaign metrics and develop tactics to consistently deliver qualified leads for pipeline.
• Research future marketing opportunities such as events, sponsorships, and technology.
• Perform other duties as assigned by manager or senior leadership.

Skills

B2B marketing

Event marketing

Demand generation

Email nurturing

Analytical skills

Cross-team collaboration

Tools

Marketo

Job description

Demand Marketing Specialist - 12 month contract

Contract | Talencity Inc. | Canada | Remote Job

Job Information

AI Disclosure The recruitment process for this role does not involve the use of artificial intelligence to screen, assess, or select applicants. Decisions related to applicants are made by qualified reviewers.

Work Experience 1-3 years

Salary / Pay Rate please inquire

Travel Required NA

Vacancy Type Existing Vacancy

City north york

State/Province ontaro

Job Description

Our client, a reputable software company, is expanding its business and looking for an experienced Demand Marketing Specialist with strong organization, management and problem-solving skills. The role is remote and may require occasional visits to HQ in North York.

Your experience you bring will include:

• 2-4 years in B2B Marketing; ideally field marketing, event marketing, or demand generation
• Experience using and developing emails and email nurtures through Marketing Automation Platforms like Marketo
• A self-starter that can work independently or as part of a matrixed marketing environment.
• Demonstrated ability to manage multiple priorities/projects and consistently meet deadlines.
• Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions using various inputs.
• Strong written, verbal, and visual communication skills, with the ability to effectively share ideas and lead discussions with a wide variety of audiences

Your responsibilities will include:

Working within the Marketing team, the Demand Center enables driving consistent, repeatable, and scalable demand marketing that align to our global GTM strategy.

• Support the Demand Center Leaders in their teams’ development and execution of strategic and tactical marketing plans, programs, and campaigns, including communicating program details and results to stakeholders.
• Creation of campaign assets and management of internal campaign resource centres with a focus on operationaliation and project managing webinars
• Creation and Management of Email Nurture streams to support the GTM activities
• Work closely with stakeholders in sales and marketing to ensure campaigns effectively support sales objectives and are properly executed.
• Monitor campaign metrics, creating tactics to ensure the constant delivery of qualified sales leads for ongoing pipeline creation and program optimization.
• Research and identify future potential marketing opportunities, such as events, sponsorships, and technology.
• All other responsibilities as assigned by reporting manager or sr. marketing leadership.

What you will get in return:

• Supportive work environment

This is a remote position.

Required Skills / Experience

• 2-4 years in B2B Marketing; ideally field marketing, event marketing, or demand generation
• Experience using and developing emails and email nurtures through Marketing Automation Platforms like Marketo
• A self-starter that can work independently or as part of a matrixed marketing environment.
• Demonstrated ability to manage multiple priorities/projects and consistently meet deadlines.
• Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions using various inputs.
• Strong written, verbal, and visual communication skills, with the ability to effectively share ideas and lead discussions with a wide variety of audiences.