Regional Sales Director — Growth & Market Expansion

APP Group; Canada; On-site; CAD 120,000 - 180,000; Full time

Job summary

APP Group is seeking a Regional Sales Director to own regional commercial performance and drive growth across Canada with expansion into the US and Mexico. The role focuses on developing and executing sales strategies, expanding market presence, and maximizing profitability through hands-on leadership of a high-performing regional team.

You will lead strategic planning, identify new market opportunities, and strengthen customer partnerships while improving service delivery, order processing, and

Qualifications

• 5+ years of experience leading B2B sales teams, ideally within folding carton, food packaging, paperboard, paper or related segment.
• Strong leadership and people development skills; able to motivate and scale teams.
• Excellent negotiation, communication, and relationship-building skills.
• Positive attitude and growth mindset; thrives in a fast-paced evolving business environment.
• Strong business acumen with ability to balance strategic vision and hands-on execution.
• Financial fluency—able to manage forecasts and profit margins with precision.

Responsibilities

• Develop the regional sales strategy and market expansion plans in line with the company’s strategy and budget.
• Drive KPIs including sales volume, profit, and market share; achieve growth targets.
• Lead promotion of core and new product lines in Canada; develop opportunities in US and Mexico.
• Identify new market opportunities and drive market development and structural optimization.
• Establish and maintain strategic partnerships with key customers.

Skills

Leadership

B2B sales

Strategic planning

Market expansion

Job description

APP Group is seeking a Regional Sales Director to own regional commercial performance and drive growth across Canada with expansion into the US and Mexico. The role focuses on developing and executing sales strategies, expanding market presence, and maximizing profitability through hands-on leadership of a high-performing regional team.

You will lead strategic planning, identify new market opportunities, and strengthen customer partnerships while improving service delivery, order processing, and