Regional Director, Field Sales & Growth

Canada Bread - Bimbo; Toronto; Hybrid; CAD 140,000 - 190,000; Full time

Benefits offered by this job

Growth opportunities

Training & development

Advancement opportunities

Job summary

Bimbo Canada is seeking a Director, Field Sales to lead our regional sales strategy and frontline execution. This role drives P&L performance, channel growth, and distributor partnerships, while embedding operational discipline and safety across the network.

The ideal candidate has 10+ years in DSD/CPG leadership, strong analytics, and a proven ability to translate strategy into disciplined frontline results. This position offers growth opportunities and a dynamic, market-facing environment.

Qualifications

• 10+ years of leadership experience in DSD, CPG, or related industries.
• Proven experience managing regional performance and P&L accountability.
• Strong understanding of retail, foodservice, and distribution operations.
• Expertise in DSD models, merchandising, route optimization, and sales execution systems.
• Experience leading transformation, change management, and go-to-market evolution.
• Strong financial and analytical acumen, with the ability to leverage data and KPIs to drive decisions.
• Bilingualism (English/French) is a strong asset.

Responsibilities

• Champion a strong safety culture and ensure compliance with all policies, procedures, and standards.
• Serve as the senior regional sales leader accountable for business performance and execution.
• Own the regional P&L, ensuring delivery of financial targets, productivity and volume objectives, and strategic commitments.
• Drive sustainable growth, market share, and customer satisfaction across all channels.
• Lead continuous improvement of the DSD model, in-store execution, and service performance.
• Build and maintain relationships with independent distributors and franchisees to ensure alignment with standards.

Skills

Leadership

P&L management

Go-to-market

DSD knowledge

Channel strategy

Cross-functional leadership

Job description

Bimbo Canada is seeking a Director, Field Sales to lead our regional sales strategy and frontline execution. This role drives P&L performance, channel growth, and distributor partnerships, while embedding operational discipline and safety across the network.

The ideal candidate has 10+ years in DSD/CPG leadership, strong analytics, and a proven ability to translate strategy into disciplined frontline results. This position offers growth opportunities and a dynamic, market-facing environment.