Regional Marketing Sr. Coordinator

Mnp; Abbotsford; On-site; CAD 68,000 - 88,000; Full time

Benefits offered by this job

4% matching group pension

Bonus programs

Flexible benefits

4 paid personal days

Job summary

MNP in Abbotsford, Canada, is seeking a Senior Coordinator for the Regional Marketing team to translate regional priorities into integrated go-to-market programs that build brand awareness and generate qualified growth opportunities. You will work with regional managing partners, niche leaders and national teams to develop, execute and optimize data-driven marketing programs.

You will contribute to client engagement, plan and report on budgets, and mentor junior team members while collaborating

Qualifications

• Post-secondary degree or diploma in marketing, communications, event planning or related field.
• 4+ years of marketing experience.
• Professional services industry experience or corporate writing is a plus.
• Strong planning, budgeting and reporting capabilities.

Responsibilities

• Collaborate with regional stakeholders to translate objectives into an integrated regional GTM strategy.
• Plan, coordinate and execute marketing campaigns, events, sponsorships and client programs.
• Support annual marketing planning, budget development, tracking and reporting.
• Partner with leaders to support client retention and targeted pursuit strategies.
• Create briefs and coordinate marketing across digital, social, website, ads and PR.
• Maintain relationships with community organizations, media, vendors and influencers.
• Measure marketing performance using data, insights and KPI reporting for ROI.
• Report on campaign effectiveness and ROI with recommendations for improvement.
• Maintain regional marketing assets, databases and event resources aligned with brand.
• Provide guidance and mentorship to junior marketing staff and support regional initiatives.
• Travel as needed for regional activities.

Skills

Project Management

Presentation skills

Reporting skills

Business development

Web & social media

Education

Post-secondary degree or diploma in marketing or related field

Tools

Database Marketing Software

Microsoft Word

Excel

PowerPoint

Job description

Inspirational, innovative and entrepreneurial - this is how we describe our empowered teams. Combine your passion with purpose and join a culture that is thriving in the face of change.

Make an impact with our Regional Marketing team as a Sr. Coordinator. This role is responsible for translating regional business priorities into integrated, full-funnel go-to-market strategies and marketing programs that build brand awareness, strengthen client engagement and generate qualified growth opportunities. Working closely with the Regional Managing Partner , n iche leaders and national marketing teams, the RMM leads the development, execution and optimization of data-driven marketing programs that position MNP as a T rusted A dvisor and accelerate business growth across the region , niches and client segments.

MNP is proudly Canadian. Providing business strategies and solutions, we are a leading national accounting, tax and business advisory firm in Canada. Entrepreneurial to our core, our talented team members transcend obstacles into opportunities and are successfully transforming mid-market business practices.

Responsibilities

• Accountable for taking a highly collaborative approach to working with regional stakeholders to translate business objectives into an integrated go -to-market (GTM) strateg y fo r the region
• Lead the planning, coordination, and execution of marketing campaigns, events, sponsorships, client programs, and business development initiatives
• Support annual marketing planning, budget development, tracking, and reporting
• Collaborate with service and client group leaders to support client retention, referral mapping, targeted pursuit strategies, and account-based marketing initiatives
• Develop creative campaign briefs and coordinate marketing activities across digital, social media, website, advertising, direct marketing, and publicity channels
• Build and maintain relationships with community organizations, media contacts, vendors, sponsorship partners, and key marketplace influencers
• Measure and optimize marketing performance through data, insights and KPI reporting to maximize business impact and ROI
• Measure and report on marketing performance, campaign effectiveness, and return on investment, making recommendations for continuous improvement
• Maintain regional marketing assets, promotional materials, databases, client lists, and event resources while ensuring alignment with MNP brand standards
• Provide guidance, support, and mentorship to junior marketing resources and contribute to a collaborative, high-performing team environment
• Support special projects and regional initiatives as required
• Maintain flexibility to travel, as necessary

Skills and Experience

• Post-secondary degree or diploma in in marketing, communications, event planning or other related field
• Minimum 4 years of marketing experience
• Professional services industry experience, including corporate writing experience is considered an asset
• Strong Project Management, presentation and reporting skills
• Possess business development skills and knowledge
• Strong computer literacy including effective working skills of Database Marketing Software and Microsoft Word, Excel and PowerPoint
• Experience with web, digital and social media platforms
• A valid driver’s license is necessary as travel will be required

Core Competencies and Personal Characteristics

• Integrity – professional whose honesty, integrity, confidentiality and high ethical standards contributes to effective leadership and optimal business relationships
• Energy – displays enthusiasm, optimism and passion while maintaining a high level of productivity and a balanced lifestyle
• Diversity – understands the importance of different backgrounds, perspectives and experiences and is respectful of individual differences
• Communication – effectively expresses ideas and conveys information in business writing, conversations and interactions with others that make an impact and persuade their intended audience(s)
• Client Service Excellence – understands the importance of quality client service, proactively identifies client needs and creates strategies to proficiently serve clients
• Business Development – looks for and seizes profitable business opportunities while focusing on the ability to gain increased presence in the community
• Forward Thinking – anticipates the implications of situations, takes appropriate action as needed and prepares for possible contingencies
• People Management & Leadership – goal-driven leader who effectively manages self, others and teams to achieve goals

MyRewards@MNP

With a focus on high-potential earnings, MNP is proud to offer customized rewards that support our unique culture and a balanced lifestyle to thrive at work and outside of the office. You will be rewarded with generous base pay, vacation time, 4 paid personal days, a group pension plan with 4% matching, voluntary savings products, bonus programs, flexible benefits, mental health resources, exclusive access to perks and discounts, professional development assistance, MNP University, a flexible ‘Dress For Your Day’ environment, firm sponsored social events and more! Salary for this position ranges from $68,000 - $88,000 annually.

Diversity@MNP

We embrace diversity as a core value and celebrate our differences. We believe each team member contributes unique gifts and amplifying their potential makes our business stronger. We encourage people with disabilities to apply!