Product Marketing Manager - Growth & GTM Leader

GS1 Canada; Toronto; Hybrid; CAD 80,000 - 90,000; Full time

Job summary

GS1 Canada is seeking a Product Marketing Manager to lead strategic marketing, positioning, and go-to-market efforts across our portfolio. The role reports to Marketing Director and collaborates with Product Management, Demand Generation, Lifecycle Marketing, Content & Digital Experience, and Sales.

The position is hybrid and requires in-person attendance in Toronto, ON. You will develop product narratives, launch plans, and sales enablement materials to drive adoption and business growth.

Qualifications

• 5+ years of experience in product marketing, strategic marketing, go-to-market or related marketing discipline.
• Proven experience developing product positioning, messaging and go-to-market strategies that drive customer adoption and business growth.
• Strong understanding of product marketing principles, value proposition development and go-to market planning.

Responsibilities

• Develop and execute product marketing strategies to grow and drive adoption of assigned products, services and solutions.
• Lead development of product positioning, messaging, and customer-facing narratives communicating value and differentiation.
• Partner with Product Management to translate roadmaps into market-ready plans and messaging frameworks.

Skills

Product marketing

Go-to-market

Cross-functional leadership

Messaging development

Job description

GS1 Canada is seeking a Product Marketing Manager to lead strategic marketing, positioning, and go-to-market efforts across our portfolio. The role reports to Marketing Director and collaborates with Product Management, Demand Generation, Lifecycle Marketing, Content & Digital Experience, and Sales.

The position is hybrid and requires in-person attendance in Toronto, ON. You will develop product narratives, launch plans, and sales enablement materials to drive adoption and business growth.