Canada Brand Marketing Leader — GTM & Growth

TaylorMade Golf; Vaughan; On-site; CAD 140,000 - 160,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

RRSP

Paid time off

Job summary

TaylorMade Golf in Canada is seeking a senior marketing leader to own the GTM strategy for the Canadian market. You will shape and drive plans for marcom, retail, consumer and sports marketing to grow market share and elevate the brand experience.

Lead a high-performing marketing team, partner with Sales and HQ, and monitor market trends to maximize sales, margins and brand relevance in Canada. Willingness to travel and manage a dynamic launch calendar is required.

Qualifications

• Experience leading marketing in a global matrix organization.
• Strong leadership and people-management capabilities.
• Deep knowledge of Canadian golf market, consumers, accounts and economic environment.
• Proven ability to develop and implement marketing strategies to drive growth.

Responsibilities

• Set and execute Canada's strategic business plan to align with GTM strategies and financial targets.
• Oversee brand, product communications, retail & trade marketing, merchandising, events and sports marketing initiatives.
• Develop GTM plans for marcom, retail, consumer and sports marketing for TaylorMade products.
• Partner with Sales to create account-specific strategies and manage the Canadian marketing budget.
• Drive GTM execution, cross-functional collaboration, and regional ROI optimization.
• Monitor market trends and performance to identify opportunities and improve sales and profitability.

Skills

Leadership

Communication

Brand marketing

Market knowledge

Education

Bachelor's degree

MBA

Job description

TaylorMade Golf in Canada is seeking a senior marketing leader to own the GTM strategy for the Canadian market. You will shape and drive plans for marcom, retail, consumer and sports marketing to grow market share and elevate the brand experience.

Lead a high-performing marketing team, partner with Sales and HQ, and monitor market trends to maximize sales, margins and brand relevance in Canada. Willingness to travel and manage a dynamic launch calendar is required.