Product Marketing, Specialist, Fraud

Interac; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leader in digital payment solutions is looking for a Product Marketing Specialist to support the development of B2B marketing strategies for their new fraud prevention solutions. The ideal candidate will have 4–8 years of B2B marketing experience in financial services or fintech. Responsibilities include defining product narratives, coordinating marketing deliverables, and conducting market research. This role emphasizes collaboration and strategic execution, ensuring alignment with business goals. Competitive compensation and benefits are offered.

Benefits

Competitive salary

Benefits and perks

Education investment

Qualifications

• 4–8 years of experience in B2B marketing, ideally in financial services, fintech, or fraud prevention.
• Strong project management, organizational, and communication skills.
• Ability to translate complex concepts into clear business language.

Responsibilities

• Help define and articulate the product story and value proposition for fraud prevention solutions.
• Coordinate integrated marketing deliverables across digital, content, and events.
• Conduct market and competitor research to inform positioning and campaigns.

Skills

B2B marketing experience

Strong collaboration skills

Project management

Analytical and data-driven

Job description

Product Marketing, Specialist, Fraud

At Interac, we design and deliver products and solutions that give Canadians control over their money so they can get more out of life. But that’s not all. Whether we’re leading real-time money movement, driving innovative commerce solutions like open payments for transit systems, or making advancements in new areas like verification and open banking, we are playing a key role in shaping the future of the digital economy in Canada.

Want to make a lasting impact amongst a community of creative thinkers, problem solvers, technical gurus and high-performance application developers? We want to hear from you.

The Product Marketing, Specialist, Fraud supports the development and execution of B2B marketing strategies for Interac’s new fraud prevention solutions. Reporting to the Leader, Product Marketing – Fraud and Verification, this role plays a key part in establishing the product narrative, shaping early go-to-market activity, and coordinating marketing programs that engage financial institutions and enterprise partners.

The ideal candidate brings hands-on B2B marketing experience, strong collaboration skills, and curiosity to help build an emerging product category from the ground up.

You’ll be responsible for:

Product Narrative & Positioning

• Help define and articulate the product story and value proposition for Interac’s fraud prevention solutions.
• Translate technical details into clear, compelling materials for business audiences.
• Maintain and evolve core messaging and positioning documents.

Go-to-Market Execution

• Coordinate integrated marketing deliverables across digital, content, and events.
• Manage briefs, timelines, and agency collaboration to ensure alignment and quality.
• Support campaign launches and toolkit creation for internal and external use.

Cross-Functional Collaboration

• Partner with product, sales, communications, and research teams within agile squads to align marketing efforts with business priorities.
• Contribute to planning and review sessions, ensuring marketing reflects current product strategy.

Research & Insights

• Conduct market and competitor research to inform positioning and campaigns.
• Gather and synthesize customer insights to refine go-to-market approaches.

Measurement & Reporting

• Track marketing KPIs and summarize results to guide optimization.
• Monitor market trends and competitor activity to support continuous improvement.

Sales Enablement

• Develop presentations, one-pagers, and case studies to support sales and partner conversations.
• Keep internal teams equipped with current messaging and materials.

You bring:

• 4–8 years of experience in B2B marketing, ideally in financial services, fintech, or fraud prevention.
• Strong project management, organizational, and communication skills.
• Ability to translate complex concepts into clear business language.
• Analytical and data-driven, with experience measuring and improving marketing performance.
• Collaborative and proactive, with comfort working in evolving, cross-functional environments.

Interac requires employees to complete a background check that is completed by one of our service providers. We use this service to complete the following checks:

• Canadian criminal record check;
• Public safety verification;
• Canadian ID cross-check;
• 5-year employment verification;
• Education verification; and
• If applicable, Credit Inquiry and Social Media Check

How we work

We know that exceptional people have great ideas and are passionate about their work. Our culture encourages excellence and actively rewards contributions with:

Connection: You’re surrounded by talented people every day who are driven by their passion of a common goal.

Core Values: They define us. Living them helps us be the best at what we do.

Compensation & Benefits: Pay is driven by individual and corporate performance and we provide a multitude of benefits and perks.

Education: To ensure you are the best at what you do we invest in you.

Please be aware of certain individuals fraudulently using Interac Corp.’s name and logo to offer fictitious employment opportunities. Interac Corp. will never ask, solicit, nor accept any monies in exchange for employment opportunities. Any such offers of employment are fraudulent and invalid, and you are strongly advised to exercise great caution and disregard such offers and invitations.

Please note that under no circumstances shall Interac Corp. be held liable or responsible for any claims, losses, damages, expenses, or other inconveniences resulting from or in any way connected to the actions of individuals performing such fraud. Further, such fraudulent communication shall not be treated as any kind of offer or representation by Interac Corp. or its subsidiaries and affiliates.