Product Marketing Manager

Themis Solutions Inc.; Calgary; Hybrid; CAD 97,000 - 115,000; Full time

Job summary

An established industry player is seeking a dynamic Product Marketing Manager to join their innovative team in Toronto. This role offers the opportunity to craft customer-centric marketing strategies that drive product adoption and engagement. You will lead go-to-market efforts, collaborate with talented professionals, and utilize data-driven insights to enhance marketing effectiveness. With a strong focus on creativity and collaboration, this position promises to be both challenging and rewarding, allowing you to make a significant impact in the legal tech landscape.

Benefits

Top-tier health benefits

Dental and vision insurance

Flexible time off policy

RRSP matching

Clioversary recognition program

Annual counseling benefit

Qualifications

• 2-4 years of experience in product marketing.
• Strong writing skills for crafting compelling stories.

Responsibilities

• Lead go-to-market strategies for product portfolios.
• Collaborate with cross-functional teams for market research.

Skills

Product Marketing

Data Analysis

Strategic Thinking

Communication Skills

Collaboration

Education

Bachelor's Degree

Tools

Analytics Platforms

Job description

We are currently seeking a Product Marketing Manager to join our Product Marketing team in Burnaby, Toronto or Calgary .

What your team does:

Rated a top place to work in product marketing by the Product Marketing Alliance, you’ll be part of a team that values excellence and initiative, loves testing, and cares about results. As Product Marketing Manager, your work will have an immediate and meaningful impact and you will be supported along your career journey to take chances and grow into the professional you desire to be.

You will be surrounded by a talented group of high-performing product marketers, seasoned in SaaS and driven by collective success. Together, you will set the bar for best-in-class marketing practices and use them to maintain our position as the leader in legal practice management.

Who you are:

You are a results-driven marketer who can craft and execute on customer-centric marketing strategies that drive product adoption, engagement, and utilisation. You have a deep understanding of customer pain points and needs and can communicate complex products in a compelling and impactful way.

You are a self-motivated problem solver with a high sense of ownership. You are a strategic thinker and you create marketing plans that are grounded in data. You are known for your strong communication and collaboration skills and are energised by working cross-functionally to bring projects to completion within the projected time frame.

What you’ll work on:

You lead the go-to-market (GTM) and product adoption efforts for your product portfolios. This includes positioning and messaging, new feature launches, internal team enablement, customer/prospect lifecycle initiatives, and other programs that help empower our customers to improve their operations.

Partnering with your product team counterparts to develop strategies that successfully bring new features to the market.

Enabling sales, marketing, support, customer success, and other internal teams to tell a compelling story about our product benefits.

Creating stand-out product messaging, campaigns, and strategies that differentiate Clio in the marketplace.

Building and executing tactical marketing plans that increase product and feature adoption and support retention.

Speaking to and with our customers to gain new perspectives and feedback on our products.

Collaborating with customer insights, customer marketing, competitive intelligence, and other cross-functional teams to develop market research.

Building experiments, testing theories, and sharing learnings with cross-functional teams.

Using data, customer feedback, prospect understanding, and market/competitive intelligence to fuel the creation, testing, and implementation of initiatives for your product lines.

Tracking and reporting on marketing performance and KPIs while maintaining intimate understanding of product-line performance metrics.

What you bring:

You are experienced. You have at least 2-4 years of experience in product marketing.

You’re a storyteller. Whether you’re training an internal team on an upcoming release or crafting a go-to-market strategy, you use your strong writing skills to tell compelling stories that speak to your audience.

You have a data-first approach. You’re adept at using analytics platforms and insights to inform your recommendations and substantiate your approaches.

You’re a strategic yet tactical thinker. You have the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design effective tactical approaches.

You’re intellectually curious. You have a habit of uncovering opportunities, investigating the drivers, and predicting outcomes.

You are agile. You’re methodical in your approach to structuring work and prioritising as new opportunities arise.

You have a bias toward action. You’re energised by making things happen and getting things done.

You’re collaborative. You enjoy working together with your team and cross-functionally to drive stronger outcomes.

You’re creative. You have a habit of thinking outside the box in your marketing approaches.

You’re a self-starter. You’re naturally curious, resourceful, and motivated to make things happen.

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

Competitive, equitable salary with top-tier health benefits, dental, and vision insurance

Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.

Flexible time off policy, with an encouraged 20 days off per year.

RRSP matching and RESP contribution

Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

Clio is more than just a tech company–we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice .

Summary:

We are currently seeking a Product Marketing Manager to join our Product Marketing team in Burnaby, Toronto or Calgary .

What your team does:

Rated a top place to work in product marketing by the Product Marketing Alliance, you’ll be part of a team that values excellence and initiative, loves testing, and cares about results. As Product Marketing Manager, your work will have an immediate and meaningful impact and you will be supported along your career journey to take chances and grow into the professional you desire to be.

You will be surrounded by a talented group of high-performing product marketers, seasoned in SaaS and driven by collective success. Together, you will set the bar for best-in-class marketing practices and use them to maintain our position as the leader in legal practice management.

Who you are:

You are a results-driven marketer who can craft and execute on customer-centric marketing strategies that drive product adoption, engagement, and utilisation. You have a deep understanding of customer pain points and needs and can communicate complex products in a compelling and impactful way.

You are a self-motivated problem solver with a high sense of ownership. You are a strategic thinker and you create marketing plans that are grounded in data. You are known for your strong communication and collaboration skills and are energised by working cross-functionally to bring projects to completion within the projected time frame.

What you’ll work on:

You lead the go-to-market (GTM) and product adoption efforts for your product portfolios. This includes positioning and messaging, new feature launches, internal team enablement, customer/prospect lifecycle initiatives, and other programs that help empower our customers to improve their operations.

• Partnering with your product team counterparts to develop strategies that successfully bring new features to the market.

• Enabling sales, marketing, support, customer success, and other internal teams to tell a compelling story about our product benefits.

• Creating stand-out product messaging, campaigns, and strategies that differentiate Clio in the marketplace.

• Building and executing tactical marketing plans that increase product and feature adoption and support retention.

• Speaking to and with our customers to gain new perspectives and feedback on our products.

• Collaborating with customer insights, customer marketing, competitive intelligence, and other cross-functional teams to develop market research.

• Building experiments, testing theories, and sharing learnings with cross-functional teams.

• Using data, customer feedback, prospect understanding, and market/competitive intelligence to fuel the creation, testing, and implementation of initiatives for your product lines.

• Tracking and reporting on marketing performance and KPIs while maintaining intimate understanding of product-line performance metrics.

What you bring:

• You are experienced. You have at least 2-4 years of experience in product marketing.

• You’re a storyteller. Whether you’re training an internal team on an upcoming release or crafting a go-to-market strategy, you use your strong writing skills to tell compelling stories that speak to your audience.

• You have a data-first approach. You’re adept at using analytics platforms and insights to inform your recommendations and substantiate your approaches.

• You’re a strategic yet tactical thinker. You have the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design effective tactical approaches.

• You’re intellectually curious. You have a habit of uncovering opportunities, investigating the drivers, and predicting outcomes.

• You are agile. You’re methodical in your approach to structuring work and prioritising as new opportunities arise.

• You have a bias toward action. You’re energised by making things happen and getting things done.

• You’re collaborative. You enjoy working together with your team and cross-functionally to drive stronger outcomes.

• You’re creative. You have a habit of thinking outside the box in your marketing approaches.

• You’re a self-starter. You’re naturally curious, resourceful, and motivated to make things happen.

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance

• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.

• Flexible time off policy, with an encouraged 20 days off per year.

• $2000 annual counseling benefit

• RRSP matching and RESP contribution

• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

The full salary range* for this role is $97,300 to $114,500 to $131,700 CAD.Please note salary bands may differ based on location and local currency. Additionally, benefit offerings may differ depending on the employee's location.

* We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate. Please note there are a separate set of salary bands for other regions based on local currency.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility

Our team shows up as their authentic selves, and are united by our mission. We are dedicated todiversity, equity and inclusion . We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers

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At Clio, we’re creating a human and high performing culture. That means you’ll be encouraged and supported to do your best work. Find out what keeps us grounded. Learn more.

Every day I am surrounded by a group that keeps me laughing, but also inspires me with their hard work and ingenuity. Everyone here goes out of their way to help each other learn and grow.