Senior Product Marketing Manager

SensorUp; Alberta; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a passionate product marketer to drive impactful marketing initiatives in the oil and gas sector. You will develop strategies and create compelling messaging that resonates with customers, enabling sales teams to effectively communicate the value of cutting-edge emissions software solutions. This role offers the opportunity to work in a remote-first environment, promoting a culture of flexibility and collaboration. Join a team that is committed to revolutionizing the industry and making a positive impact on the planet while enjoying generous perks like unlimited PTO, company equity, and a flexible work schedule.

Benefits

Unlimited PTO + Holidays

Company Equity

Flexible Work Schedule

Remote-first (Canada)

Group Insurance (Medical, Dental & Vision)

Life & ADD

Personal Spending Account

Work From Anywhere Stipend

Company Laptop

Employee Assistance Program

Qualifications

• 3-5+ years in product marketing, preferably in B2B SaaS.
• Strong skills in creating impactful marketing content.

Responsibilities

• Develop product marketing strategies to position offerings.
• Create compelling messaging and marketing collateral.

Skills

Product Marketing

B2B SaaS

Market Research

Communication Skills

Sales Enablement

Education

Bachelor's Degree in Marketing or Related Field

Tools

Marketing Collateral Development

Sales Tools

Job description

Who We Are

SensorUp is the global leader in enterprise software for methane emissions Measurement, Reporting, Verification, and Repair (MRVR), serving oil and gas companies worldwide. With SensorUp, these enterprises effectively execute their comprehensive methane detection and repair initiatives, ensuring they meet the most stringent emissions reporting standards. SensorUp GEMS supports the latest multi-scale methane measurement technologies, contemporary reconciliation protocols, and interoperable open standards, representing the cutting edge of industry solutions. Its foundation is an award-winning, NATO-recognized geospatial IoT platform that seamlessly connects real-time operational data with predictive capabilities and task execution. Since its 2014 inception, SensorUp has become the world's preeminent authority in the geospatial sensor web. Pioneering and spearheading the development of several international sensor web standards for the United Nations' ITU-T and the Open Geospatial Consortium (OGC), our impact is far-reaching. These key enabling standards are integral to millions of sensors globally, forming the backbone of the worldwide sensor web.

Our Vision

At SensorUp, our vision is to lead the world in groundbreaking emissions software solutions, powering the fight against harmful methane emissions in the oil and gas industry. Through our advanced enterprise software and multi-scale methane measurement capabilities, we commit to assisting businesses in their comprehensive detection and repair initiatives, setting a new standard in emissions reporting. Our dedication to developing universal sensor web standards is creating a more connected, transparent, and responsible world. As we navigate the future, we aim to revolutionize the industry, stop methane leaks, and contribute to a cleaner, healthier planet.

The Role

This role focuses on executing product marketing initiatives that clearly articulate the value and use cases of SensorUp's solutions. You will be instrumental in developing compelling messaging, content, and sales enablement materials that resonate with our target audience and empower our go-to-market teams.

Your Influence

• Develop and execute product marketing strategies to effectively position SensorUp's offerings.
• Create compelling product messaging, value propositions, and marketing collateral (e.g., datasheets, case studies, presentations, website content) tailored to target personas.
• Collaborate closely with product management, sales, and customer success teams to ensure consistent and impactful communication of product value.
• Conduct market research and competitive analysis to inform product positioning and identify opportunities.
• Enable sales and partner teams with the knowledge and tools required to effectively articulate and sell SensorUp solutions.
• Support product launches and demand generation campaigns with targeted content and messaging.

Your Experience

• 3-5+ years of experience in product marketing, preferably in B2B SaaS or enterprise software.
• Proven ability to translate technical product features into clear, compelling customer benefits and value propositions.
• Experience in developing and executing go-to-market strategies and supporting product launches.
• Strong skills in creating impactful marketing content, sales enablement materials, and presentations.
• Familiarity with the oil and gas industry, emissions management, or sustainability is a significant plus.
• Excellent written and verbal communication skills.
• Ability to work effectively in a cross-functional team environment.

Who You Are

• Passionate about clearly communicating the value of technology to solve real-world problems, particularly in reducing carbon emissions in the energy sector.
• Thrive in a fast-paced startup environment and adapt quickly to changing priorities.
• A creative storyteller with a knack for crafting compelling narratives that resonate with diverse audiences.
• Eager to collaborate with cross-functional teams, including product, sales, and engineering.
• A continuous learner, keen to deepen your understanding of our products, customers, and the market.

Why SensorUp?

• Unlimited PTO + Holidays
• Company Equity
• Flexible Work Schedule
• Remote-first (Canada)
• Group Insurance (Medical, Dental & Vision)
• Life & ADD
• Personal Spending Account (company-sponsored)
• Work From Anywhere Stipend
• Company Laptop
  
• Employee Assistance Program
  

Salary ranges are determined by the role and level required for the position. Factors including job-related skills, experience, relevant education or training, and location determine individual pay. The position is also eligible for equity, bonus, and participation in our total rewards package in your area.

SensorUp is an equal employment opportunity employer. We welcome and encourage applications from everyone regardless of race, colour, gender identity, gender expression, age, ancestry, place of origin, ethnic origin, citizenship, creed, sex, record of offences, marital status, family status or sexual orientation, religion, veteran or military status, or mental or physical disability status. In fact, it’s our diversity that makes us who we are. You belong here! If your experience and interests match with some of the above, we want you to apply. We believe in achieving great things and to accomplish that we must bring together a diverse set of people with different backgrounds, perspectives, and skills to create solutions that work for all.

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.