Product Marketing Manager, Voice and Email

ada; Canada; Remote; CAD 100,000 - 140,000; Full time

Job summary

Join a forward-thinking company as a Product Marketing Manager, focusing on Voice and Email AI solutions. In this remote role, you will craft compelling messaging and drive go-to-market strategies that resonate with enterprise customer service organizations. Your expertise in B2B SaaS marketing will empower you to lead cross-functional teams, ensuring Ada's innovative products meet the evolving needs of customers. This is an exciting opportunity to shape the future of customer service with cutting-edge AI technology while enjoying a supportive work environment that values personal growth and work-life balance.

Benefits

Unlimited Vacation

Comprehensive Benefits

Wellness Account

Employee & Family Assistance Plan

Flexible Work Schedule

Remote-First, In-Person Friendly

Learning & Development Budget

Work from Home Budget

Access to Cutting-Edge AI Tools

Hands-On with LLMs

Qualifications

• 5+ years of experience in B2B SaaS product marketing, particularly in CCaaS or CX.
• Proven ability to work with product management, marketing, and customer success teams.

Responsibilities

• Deliver differentiated product positioning for Voice AI and Email AI markets.
• Lead go-to-market efforts for new product capabilities and ensure successful launches.

Skills

B2B SaaS Marketing

Product Positioning

Cross-Functional Collaboration

Customer-Centric Mindset

Storytelling

Analytical Skills

Project Management

Job description

Product Marketing Manager, Voice and Email

Remote - Canada

About Us

Ada is an AI customer service company whose mission is to make customer service extraordinary for everyone. We're driven to raise a new standard of quality customer service at scale, enabling enterprise companies to deliver experiences that people love–instant, proactive, personalized, and effortless.

Ada is an AI transformation platform and partner—combining strategic expertise with powerful AI agent management technology to accelerate businesses’ AI maturity to keep them ahead of the curve. With Ada, 83% of customer conversations—and counting—are effortlessly resolved through automation, giving teams more time back, companies more resources to focus on growth, and customers more life to focus on what matters most to them.

Established in 2016, Ada is a Canadian company that has powered over 5.5 billion interactions for leading brands like Square, YETI, Canva, and Monday.com , saving millions of hours of human effort. Backed with over $250M in funding from tier-one investors including Accel, Bessemer, FirstMark, Spark, and Version One Ventures, Ada is a pioneer in the management and application of AI in customer service.

At Ada, we see growth as a reflection of each individual owner’s personal growth. That’s why our values are rooted in driving progress and continuous improvement. If you’re ambitious and eager to grow, Ada could be the place for you.

As Product Marketing Manager for Voice and Email, you’ll play a critical role in shaping how Ada’s Voice AI and Email AI solutions are positioned and adopted across enterprise customer service organizations. You’ll drive go-to-market success by crafting differentiated messaging, launching new capabilities, and enabling customer-facing teams. With a strong understanding of the CCaaS (Contact Center as a Service) and CX space, you’ll ensure Ada’s offerings are deeply aligned with the needs of modern customer service organizations.

About You

• 5+ years of B2B SaaS product marketing experience, ideally within the enterprise segment and in domains like CCaaS, CX, contact center technology, or AI-driven customer support.
• Proven track record working across cross-functional workstreams including product management, marketing, customer success, and revenue teams.
• Experience bringing technical products to market and enabling internal teams with clear, compelling messaging and tools.
• Customer-centric, data-driven mindset with exceptional verbal and written communication skills.
• A compelling storyteller with a strategic, analytical approach and the ability to confidently present at conferences, webinars, and customer meetings.
• Highly organized with the ability to prioritize multiple concurrent projects, all while maintaining a high bar for quality and execution

Outcomes

• Voice and email-specific positioning: Deliver differentiated product positioning and messaging tailored for the Voice AI and Email AI markets - grounded in competitive intelligence and customer insights - used across web content, sales decks, demo scripts, and campaigns.
• Successful launches: Lead cross-functional go-to-market efforts for new voice and email product capabilities, driving launch execution and post-launch adoption metrics. Partner closely with product, sales, brand, and marketing teams to define and deliver campaigns that accelerate product adoption.
• Resonant storytelling: Ensure every campaign, launch, and GTM initiative reflects a deep understanding of thecustomer service audience, continuously informed by market research, win/loss analysis, and customer interviews.
• Sales enablement: Empower sales and CX teams with tailored collateral (eg. battlecards, customer case studies, data sheets, pitch decks, and competitive briefs), equipping them to confidently position Ada’s Voice and Email AI capabilities against traditional and emerging players.
• Customer advocacy: Cultivate relationships with key customers to source feedback, capture impactful stories, and turn them into compelling proof points and references for marketing and sales efforts.
• Feedback loops with product: Act as the voice of the market within Ada, ensuring that customer feedback, competitive dynamics, and adoption insights continuously influence our Voice and Email AI product roadmap.

The expected salary range for this position is $100,000 - $140,000CAD. Actual pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.

#LI-NS1

At Ada, you’ll not only build extraordinary products but also thrive in an environment designed for your success. We prioritize your well-being, growth, and work-life balance. Here’s what we offer:

• Unlimited Vacation: Recharge when you need to.
• Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance.
• Wellness Account: Empowering you to invest in your overall well-being and lifestyle.
• Employee & Family Assistance Plan: Resources to support you and your loved ones.
• Flexible Work Schedule: Balance your work and personal life.
• Remote-First, In-Person Friendly: Options to work from home or at our local hub.
• Learning & Development Budget: Invest in your long-term growth goals and skills.
• Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience.
• Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry.
• Hands-On with LLMs: Enhance your expertise in leveraging large language models.
• A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology.
  
  

The above Benefits and Perks only apply to full-time, permanent employees.

Thank you for your interest in joining us at Ada. Due to the high volume of applications, we will only contact candidates whose qualifications match closely to the requirements of the position. We appreciate the time you have invested in learning more about us.

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