Marketing Manager

Formations Inc.; Calgary; On-site; CAD 60,000 - 100,000; Full time

Job summary

An innovative company seeks a dynamic Marketing Manager to lead impactful campaigns and elevate brand presence across Canada. This role offers the opportunity to blend creativity with strategic insights, guiding high-impact marketing initiatives that resonate with a diverse clientele from architects to millwork shop owners. You'll be at the forefront of crafting the brand narrative through compelling content and cohesive messaging, ensuring alignment with business goals. Join a supportive team that values growth and innovation, and enjoy a competitive compensation package with comprehensive health benefits. If you're passionate about shaping experiences and driving growth, this role is perfect for you.

Benefits

100% company sponsored health and dental benefits

Health Spending Account (HSA)

Personal Spending Account (PSA)

RRSP contributions

Opportunities for growth and advancement

Qualifications

• 5+ years of experience in leading marketing strategies and campaigns.
• Strong background in content creation and brand storytelling.

Responsibilities

• Develop and execute the annual marketing plan aligned with business goals.
• Collaborate with internal teams to ensure marketing initiatives are effective.

Skills

Marketing Strategy

Content Creation

Data Analysis

SEO Optimization

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Adobe Creative Suite

Salesforce

MailChimp

Google Ads

WordPress Basic HTML/CSS

Job description

AB - Calgary Dist
3916 70 Avenue SE
Calgary, AB T2C2K1, CAN

AB - Calgary Dist
3916 70 Avenue SE
Calgary, AB T2C2K1, CAN

At Formations Inc., we’re not just selling surfacing solutions — we’re shaping spaces and building experiences. We’re looking for a creative, strategic, and results-driven Marketing Manager who’s ready to roll up their sleeves and lead bold campaigns, drive growth, and elevate how our brand shows up across Canada.

This role is your chance to lead high-impact marketing initiatives that reach our customers and clients all the way from architects and designers to millwork shop owners. You’ll blend data with design, research with reach, and messaging with meaning to position Formations as the go-to for interior building solutions.

Reports To: Director of Branch Operations

Direct Reports: NA

What You’ll Be Doing:

Build with Impact

• Build and execute the annual marketing plan and budget in alignment with our business goals
• Translate branch and sales objectives into targeted, high-impact marketing initiatives
• Stay ahead of industry trends and use insights to shape proactive, forward-thinking campaigns

Own the Brand

• Craft and tell the Formations story through impactful messaging, content, and campaigns
• Collaborate cross-functionally with internal stakeholders to ensure marketing stays aligned with business goals
• Lead all branded efforts from digital and social to print and events ensuring a consistent voice and visual identity
• Keep our website updated, optimized for SEO, and aligned with our customer journey
• Work with external agencies and vendors to ensure all creative is high quality and on-brand

Fuel Growth

• Partner with Sales and Business Development to support product launches, campaigns, and materials
• Research new markets, vendors, and promotional channels to support expansion and brand visibility
• Conduct competitor and pricing analysis to inform positioning and communications strategy
• Drive customer engagement with clear, consistent, and meaningful communication

In an Average Week, You Might...

• Kick off Monday by reviewing performance data and aligning with Director of Branch Operations - spotting what’s landing, what’s not, and where to pivot.
• Meet with the team to review timelines, creative projects, and team updates
• Connect with our external agency to brief in a campaign, finalize a content calendar, or refine SEO strategy
• Dive into market research or competitor analysis to guide new markets, pricing, positioning, or messaging
• Draft a communication plan or launch strategy that supports a new product, event, or sales priority
• Wrap up Friday by reviewing the marketing roadmap, adjusting timelines, and ensuring next week’s initiatives stay aligned with broader objectives.

What You Bring:

• 5+ solid years leading marketing strategy, campaigns, and content
• A brain for insights, a heart for storytelling, and an eye for brand
• Experience managing budgets, timelines, and cross-functional collaboration
• Tech-savvy with tools like Adobe Creative Suite, SurveyMonkey, MailChimp, Salesforce, Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and WordPress Basic HTML/CSS.
• Excellent communication skills (verbal + visual) and a hands-on approach to execution

Bonus Points

• Familiarity with the architect & design community
• Market analysis experience in building materials industry

Why Join Us:

• Be part of a forward-thinking company committed toinnovation and knowledge sharing.
• Work in a supportive,team-oriented environment that valuesrespect,accountability, andcommunication.
• Opportunities for growth and advancement within the company.
• Competitive compensation package with 100% company sponsored health and dental benefits
• A generous flexible benefit program, including options for:
  • Health Spending Account (HSA)
  • Personal Spending Account (PSA)
  • RRSP contributions

As part of our selection process, shortlisted candidates will be invited to complete aTRAITS Assessment. Participation in this assessment ismandatoryto be considered for the role. We look forward to reviewing your application!