Content Marketing Manager (Remote Canada) - Future Opening

Directive; Calgary; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative performance marketing agency is seeking a Content Marketing Manager to lead the charge in creating compelling content strategies that drive organic growth. This remote role offers the chance to work with B2B tech and SaaS companies, focusing on customer generation and strategic excellence. You'll collaborate with talented professionals, utilize advanced analytics tools, and manage diverse projects, all while fostering strong relationships with clients. With a commitment to creativity and results, this position provides an exciting opportunity to make a significant impact in a fast-paced environment. Join a forward-thinking team that values diversity and inclusion.

Benefits

Comprehensive health plans

Mental health support

Gym membership

Generous time off

401(k) with match

Annual bonuses

Team retreats

Qualifications

• Strong grasp of content strategy and technical SEO.
• Experience in developing holistic marketing strategies.

Responsibilities

• Develop and implement custom marketing strategies aligned with client goals.
• Analyze data to establish measurable goals and optimize strategies.

Skills

Content Strategy

Technical SEO

Data Analysis

Project Management

Client Communication

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

SEMrush

Screaming Frog

Excel

Google Search Console

Job description

Join to apply for the Content Marketing Manager (Remote Canada) - Future Opening role at Directive.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we seek forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

Directive Consulting is a performance marketing agency for SaaS and Tech companies. We focus on Customer Generation, a methodology emphasizing SQLs and Customers over traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video services, creating comprehensive strategies to help clients meet their SQL targets consistently.

Please note: this role is internally titled Content Marketing Strategist.

The Content Strategists and Senior Content Strategists are client-facing roles responsible for day-to-day deliverables, creating and managing strategies, and communicating with clients and internal teams. They handle more Enterprise clients and require a deep understanding of their service line and its impact on business to develop holistic marketing strategies.

The ideal candidate must have a strong grasp of content strategy, technical SEO (site audits, structured data, Core Web Vitals), and be able to integrate technical insights with content initiatives to drive organic growth and search visibility.

Roles And Responsibilities

Strategic Excellence and Best Practices

• Develop and implement custom marketing strategies aligned with client goals and Directive best practices.
• Utilize project phases, historical performance, and ongoing campaigns to optimize strategies.
• Collaborate with Associate Directors to address roadblocks and ensure strategic alignment.
• Create creative briefs and develop content campaigns based on insights.
• Apply frameworks like LTV modeling, customer generation, share of SERP, and content production.

Goal Setting

• Analyze data from Google Analytics, CRM, SEMrush, Ahrefs to establish measurable goals.
• Work with AsDs to review and finalize goals before client presentation.

Project Management

• Oversee strategy execution, task assignment, tracking, and completion.
• Use Asana for workflow management and delegation.
• Coordinate with content writers, designers, and project managers to deliver quality campaigns.

Communication

• Serve as main client contact, building trust-based relationships.
• Proactively communicate via Slack and meetings about deliverables and timelines.
• Inform leadership about roadblocks, opportunities, and account changes.

Reporting and Insights

• Prepare and present updates on strategy progress, including bi-weekly NSM reviews, monthly/quarterly reports, and bi-annual reviews.

Foundational SEO Skills

• Conduct SEO audits, identify issues, and deliver actionable recommendations.
• Execute on-page and off-page strategies, including keyword research and meta optimizations.
• Develop link-building campaigns to enhance domain authority and organic traffic.

Tools

• Must Have: Screaming Frog, SEMrush, GA4, Google Search Console, Excel.
• Nice to have: Ahrefs, STAT, BrightEdge.

What We Offer

Living wage, comprehensive health plans, mental health support, gym membership, generous time off, 401(k) with match, annual bonuses, and team retreats.

Work Environment

Remote-first, work from anywhere in the US or established countries like Canada, UK, Australia. Must have current work authorization and residence in the respective country.

Operate primarily via virtual tools (Zoom, Slack). Must have reliable internet, a suitable workspace, and ability to remain stationary for periods.

Additional Information

We value diversity and inclusion. All qualified applicants will receive consideration without discrimination based on race, gender, age, disability, etc.