Senior Product Marketing Manager (Investing Products)

Wealthsimple Inc.; Toronto; Remote; CAD 75,000 - 115,000; Full time

Job summary

Join a forward-thinking fintech company that is revolutionizing the way Canadians invest. As a Product Marketing Manager, you'll play a vital role in shaping product narratives and go-to-market strategies that resonate with clients. You'll collaborate with cross-functional teams to launch innovative products while leveraging data insights to drive growth. This dynamic role requires a strategic mindset and a passion for client engagement. Be part of a diverse team that values collaboration and creativity, and help us lead the future of financial services in Canada.

Benefits

Competitive Salary

Top-tier Health Benefits

Retirement Savings Matching

20 Vacation Days

Unlimited Sick Days

$1,500 Wellness Budget

90 Days Away Program

Company-wide Wellness Days

Employee Resource Groups

Remote-first Work Environment

Qualifications

• 5+ years in marketing within tech organizations, especially fintech.
• Experience with AI tools to enhance productivity and insights.

Responsibilities

• Manage executional details for Go-To-Market initiatives.
• Drive client insights through research and internal data analysis.

Skills

Marketing Strategy

Client Insights

Go-To-Market Plans

Cross-Functional Collaboration

Data Analysis

AI Tools

Education

Bachelor's Degree in Marketing or Related Field

Experience in Finance/Investing Industry

Tools

Market Research Tools

Data Analytics Software

AI Marketing Tools

Job description

Your career is an investment that grows over time!

Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. Using smart technology, we take financial services that are often confusing, opaque and expensive and make them transparent and low-cost for everyone. We’re the largest fintech company in Canada, with over 4 million users who trust us with more than $50 billion in assets.

Our teams ship often and make an impact with groundbreaking ideas. We're looking for talented people who keep it simple and value collaboration and humility as we continue to create inclusive and high-performing teams where people can be inspired to do their best work.

About the role

We are looking for a strategic and client-obsessed Product Marketing Manager to support our Investing and Brokerage businesses. In this role, you'll help shape how millions of Canadians think about investing by turning product innovations into compelling narratives and powerful go-to-market strategies.

You’ll be responsible for deeply understanding our clients, market trends, and competitive landscape — and translating those insights into messaging, positioning, and campaigns that drive growth, engagement, and client trust. Working closely with a Product Marketing Lead and cross-functional teams (Product, Growth, Brand, UX, Data Science, and more), you’ll drive the success of major product launches and initiatives from end to end.

You'll play a pivotal role in creating integrated marketing plans, influencing product roadmaps, and uncovering new growth opportunities for Wealthsimple to better serve and grow our client base. You will thrive in this role if you’re excited to manage executional details while also thinking strategically about how to scale a product, challenge assumptions, and drive long-term business impact.

What you'll be doing:

• Support on our biggest Go-To-Market initiatives: ensuring that the launch runs smoothly by managing the executional details across multiple stakeholders. This includes collaborating with stakeholders as we build positioning into marketing materials across all touchpoints, managing legal reviews, ensuring our data science teams are set up to track the success of our campaign, and summarizing & sharing out results.
• Lead smaller Go-To-Market initiatives: learn the ropes and gain experience in forming the launch strategy for your own campaigns, from shaping positioning and go-to-market plans, to leading execution across all teams and touchpoints.
• Drive more client insights: develop and execute client research initiatives, and dive into our internal data to find patterns and growth opportunities, and then champion those learnings across relevant teams to drive action. Become the voice of our clients and trusted advisor to inform product positioning, brand differentiation, content creation and external communications
• Lead new experiments: design, execute and track results for new experiments (we love to find scrappy ways to test if a bigger bet is worth making) aimed at suggesting ways to change our fundamental product and marketing operations
• Help us develop a deeper understanding of the market and ecosystem (including clients, competitors, policymakers, news media, and the government) by taking on regular market and competitor scans
• Stay on top of emerging trends in the investing and fintech industries, proactively proposing new opportunities and thought leadership content to keep Wealthsimple at the forefront of innovation.
• Act as an AI-native marketer by synthesizing client insights from diverse internal sources (sales, CS, product) and leveraging AI tools to enhance competitive tracking, sharpen positioning, and introduce innovative approaches that upskill the team and inform strategy.

About you:

• 5+ years of experience in marketing in technology organizations that have experienced hyper-growth
• For the Investing role, your experience in the finance/investing industry - either at a fintech or a more traditional player - will give you a big leg up.
• You have experience with and are comfortable using a wide array of AI tools that boost your daily productivity and make sure you keep up with the rest of AI-native Wealthsimple employees who use AI in their day-to-day to increase their quantity, quality and velocity of output
• You’re a great cross-functional collaborator who brings out the best in others, enabling them to do their most impactful work
• You have a demonstrated track record of developing go-to-market plans, helping to shape positioning, and working to bring that positioning from theoretical (in a doc) to practical (on a surface)
• You are comfortable diving into client behaviour data to find pockets of demand and growth, and manage campaign results to assess impact and incrementality, as well as make recommendations as to how these results should shape future actions.
• You are capable of managing interdepartmental relationships, ensuring that all stakeholders are working off the latest/updated information, that their questions are answered quickly, and that they are delivering on their plans on time and in a coordinated fashion across channels
• You are detail oriented, ensuring that all marketing materials produced (by yourself and by others) are accurate and aligned with the overall positioning of the product or feature
• You have experience in tech companies where customer and data insights guide your decisions
• You thrive in a fast-paced environment with a bias towards action
• You go above and beyond to seek out growth opportunities for the business, for your discipline, and for yourself
• You are a challenger. You don’t take things at face value and questions status-quo assumptions like “well, we’ve always done it this way” or “someone is doing it this way, so…” because you're constantly looking to optimize and level up both the business and those around you
• You have an optimistic mindset and default to “Challenge or problem? Good. Let me find an opportunity to solve it”

Why Wealthsimple?

Competitive salary with top-tier health benefits and life insurance

Retirement savings matching plan using Wealthsimple Work

20 vacation days per year and unlimited sick and mental health days

Up to $1,500 per year towards wellness and professional development budgets respectively

90 days away program: Employees can work internationally in eligible countries for up to 90 days per calendar year

A wide variety of peer and company-led Employee Resource Groups (ie. Rainbow, Women of Wealthsimple, Black @ WS)

Company-wide wellness days off scheduled throughout the year

We’re a remote-first team, with over 1,000 employees coast to coast in North America. Be a part of our Canadian success story and help shape the financial future of millions — join us!

Read our Culture Manual and learn more about how we work.

Technology & Innovation at Wealthsimple

We believe the future belongs to those who innovate boldly. At Wealthsimple, every team member is expected to lean into new technologies, including AI, and tooling to rethink how we work, solve problems faster, and create even greater value. We're looking for people who are not just comfortable with change but energized by it. Our commitment is to build a company that evolves at the pace of the world around us, and we want you to help lead that future.

DEI Statement

At Wealthsimple, we are building products for a diverse world and we need a diverse team to do that successfully. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Accessibility Statement

Wealthsimple provides an accessible candidate experience. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know, and we will work with you to provide the necessary support and make reasonable accommodations to facilitate your participation. We are continuously working to improve our accessibility practices and welcome any feedback or suggestions on how we can better accommodate candidates with accessibility needs.