Product Marketing Manager

Fireflies; Remote; CAD 80,000 - 110,000; Full time

Job summary

A leading AI collaboration platform is seeking a Product Marketing Manager to drive the strategy, messaging, and execution of marketing initiatives. This role involves crafting compelling content, conducting market research, and developing promotional campaigns to enhance user experience and product adoption. Ideal candidates should have experience in SaaS marketing, exceptional writing capabilities, and a strong analytical mindset. The position is remote-friendly and promotes a flexible work culture.

Benefits

Competitive compensation

Work remotely anywhere

Paid time off

Flexible working hours

Tech reimbursements

LGBTQ+ friendly

Qualifications

• Proven experience in Product Marketing or growth marketing within a SaaS environment.
• Exceptional writing skills and ability to create persuasive content.
• Deep understanding of customer segmentation and value-driven messaging.
• Strong analytical mindset with creativity to innovate.
• Experience in high-growth tech companies is a plus.

Responsibilities

• Craft product descriptions, marketing collateral, and promotional scripts.
• Conduct market research and define unique value propositions.
• Develop promotional campaigns to drive product awareness and adoption.
• Leverage analytics to measure campaign success.

Skills

Content Creation

Market Research

Analytical Skills

Collaboration Skills

Customer-centric Communication

Job description

Fireflies.ai is the #1 AI teammate for meetings, trusted by over 20 million people across more than 500,000 organizations from fast‑growing startups to Fortune 500 enterprises. Whether in sales, project management, marketing, operations, or product development, Fireflies is revolutionizing team collaboration by capturing knowledge, automating repetitive tasks, and enhancing productivity before, during, and after every meeting.

Recognized as a category‑defining platform, Fireflies has achieved unicorn status with a valuation exceeding $1 billion. Ramp data shows Fireflies is the 6th most purchased AI platform in the US. Chances are, you’ve already seen Fireflies in action, quietly powering one of your recent meetings.

Role Overview:

As a Product Marketing Manager, you will own the strategy, messaging, and execution of initiatives that drive awareness, adoption, and retention of Fireflies.ai’s offerings. This role goes beyond traditional marketing; you’ll serve as the key voice for our product, translating its capabilities into compelling narratives that resonate with users. Your success will be defined by your ability to align marketing with product growth goals while continually elevating our user experience.

Key Responsibilities:

Content Creation:

• Craft compelling product descriptions, feature overviews, and landing page copy.
• Develop marketing collateral, including brochures, datasheets, email campaigns, and nurture sequences.
• Write scripts for product demos, sales presentations, and promotional videos.
• Create thought leadership content such as blog posts and social media narratives.

Market Positioning & Strategy:

• Conduct in‑depth market research to understand customer pain points, behaviours, and preferences.
• Define the product’s unique value propositions and messaging framework.
• Collaborate with cross‑functional teams to ensure consistent alignment on go‑to‑market strategies.

Growth & Analytics:

• Develop and execute promotional campaigns that drive product awareness, leads, and adoption.
• Leverage analytics to measure campaign success, identifying opportunities to optimize marketing performance.
• Monitor market trends and customer feedback to inform product and marketing strategies.

What We're Looking For:

• Proven experience as a Product Marketer or in a growth marketing role within a SaaS environment.
• Exceptional writing skills with the ability to create customer‑centric, persuasive content.
• Deep understanding of market research, customer segmentation, and value‑driven messaging.
• A strong analytical mindset paired with creativity to experiment and innovate.
• Excellent collaboration skills to work with product, sales, and design teams.
• Prior experience in fast‑paced, high‑growth tech companies is a plus.
• Consumer‑first mindset: Ability to apply B2C tactics in a B2B SaaS environment.
• Exceptional communication skills and collaborative mindset.

Values that are important to us:

• You should be a great communicator and culture maintainer.
• Take a look at our culture document.
• You are data‑driven and customer‑focused.
• You value fast & incremental engineering cycles.
• You maintain design excellence and minimize complexity.
• You measure your results & automate when possible.
• You get 10% better at something every week.
• You have an internal compass and take accountability & initiative.
• We value overcommunication, candid feedback and a results‑driven culture.

Perks and benefits:

• Competitive compensation.
• Work remotely anywhere in your respective country.
• Ability to move laterally within a team and grow rapidly.
• Paid time off and flexible leave policy.
• No boss culture.
• Flexible working hours.
• LGBTQ+ friendly.
• Company offsites.
• Tech reimbursements.

About us:

At Fireflies.ai, we’re revolutionizing the way teams interact with AI in their daily work. Our inclusive culture champions security, innovation, customer experience, and growth. Backed by $19 million from top‑tier investors like Canaan, Khosla Ventures, and angels from Slack, Facebook, Dropbox, Amazon, and Salesforce, Fireflies is driven by a passionate 100+ member global team spanning 20+ countries and every timezone. We’re building a world‑class, global‑first team, and we dogfood our product to do so.

We are an equal opportunity employer and strongly value diversity at our company because our team will be stronger with different perspectives and experiences. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.