Principal, Competitive Intelligence (Observability)

PowerToFly; Remote; CAD 166,000 - 222,000; Full time

Job summary

A leading tech company in Canada is seeking a Principal Competitive Intelligence Manager to enhance its observability solutions. The role involves analyzing competitors, creating enablement materials, and providing market insights to optimize go-to-market strategies. Ideal candidates should have strong technical abilities, excellent communication skills, and a background in the observability industry. The position offers competitive pay and a flexible working environment, emphasizing employee well-being and professional growth.

Benefits

Competitive pay based on the work done

Health coverage for employees and families

Flexible locations and schedules

Generous vacation days

Volunteer project hours

Parental leave

Qualifications

• Proven experience in roles focusing on competitive intelligence.
• Ability to assess competitors' products and strategies.
• Strong analytical mindset to derive insights from data.

Responsibilities

• Build and implement a competitive intelligence program for Elastic's observability solution.
• Create internal and external enablement materials.
• Collaborate on the Win/Loss program to analyze sales data.
• Maintain understanding of market trends and competitive dynamics.

Skills

Understanding of the Observability market

Strong technical and analytical skills

Excellent communication skills

Proven success in sales engineering or competitive analysis

Ability to build relationships

Experience translating technical features

Education

Technical degree in engineering or computer science

Job description

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud‑based solutions for search, security, and observability help organizations deliver on the promise of AI.

What is The Role:

Elastic is seeking a Principal Competitive Intelligence Manager to join its Product Marketing organization, focusing on the Observability solution. This role is pivotal in analyzing the competitive landscape and providing actionable insights to enhance go‑to‑market strategies. The successful candidate will collaborate with various teams to position Elastic's offerings effectively against competitors, ensuring the organization remains competitive in a dynamic market.

The ideal candidate brings a strong mix of technical, business and communication ability, particularly in the Observability market. You have a deep understanding of Observability solutions including the users and buyers of those products. You thrive in ambiguity, think critically, and can dive deep to deliver valuable insights. You excel at communicating across levels, from technical experts to senior executives, and are skilled at turning data into impactful messaging for different audiences.

What You Will Be Doing:

• Build and implement an effective competitive intelligence program for Elastic's observability solution, including in-depth analysis of competitors' products, services, pricing, packaging, marketing strategies, and financial performance.
• Create clear, compelling, fact‑based internal and external enablement materials—battlecards, bulletins, training, comparisons for blogs/websites that tell the story behind Elastic Observability product and technology differentiation, creating sales and solution engineering confidence.
• Track, analyze, and communicate competitive developments, providing timely responses to market changes and competitor actions.
• Collaborate on the Win/Loss program, participating in W/L interviews and analyzing data to advise sales strategies and product decisions.
• Maintain a deep understanding of the observability market, including market trends, competitive dynamics, and SWOT evaluations.
• Effectively collaborate with product marketing, product management, and sales to craft competitive positioning strategies for new products and features.
• Participate in industry events to monitor trends and advise on competitive shifts.

What You Bring:

• Understanding of the Observability market, key players, technologies, and trends.
• Strong technical and analytical skills to assess competitive solutions, features, and strategies and propose effective responses.
• Excellent communication skills—verbal, written, and visual—to share competitive insights and strategies effectively.
• Proven success in roles such as sales engineering, technical marketing, or competitive analysis, preferably within the observability industry.
• Ability to build relationships and work effectively with teams across the company, including sales, marketing, engineering, and leadership.
• Experience translating technical features into compelling business value for diverse audiences.
• A technical degree in engineering, computer science, or equivalent experience is helpful but not required.

Additional Information - We Take Care of Our People:

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with a minimum of 16 weeks of parental leave

Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email [e-mail]. We will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws and can view the following posters linked below:

Family and Medical Leave Act (FMLA) Poster

Employee Polygraph Protection Act (EPPA) Poster

Elasticsearch develops and distributes technology and information that is subject to U.S. and other country export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Russia, Syria, the Crimea Region of Ukraine, the Donetsk People’s Republic ("DNR"), and the Luhansk People’s Republic ("LNR"). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality does not affect eligibility for employment with Elastic.

Please see here for our Privacy Statement.

Compensation for this role is in the form of base salary. This role does not have a variable compensation component. The typical starting salary range for new hires in this role is listed below.

These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.

An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.

Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company‑matched Registered Retirement Savings Plan (RRSP) with dollar‑for‑dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well‑being.

The typical starting salary range for this role is:

$166,700—$221,600 CAD

What Elastic Has to Offer

Elastic is the company behind the Elastic Stack - Elasticsearch, Kibana, Beats, and Logstash. From stock quotes to Twitter streams, Apache logs to WordPress blogs, Elastic helps people explore and analyze their data differently using the power of search. Thousands of organizations worldwide, including Cisco, eBay, Goldman Sachs, Microsoft, The Mayo Clinic, NASA, The New York Times, Wikipedia, and Verizon, use Elastic to power mission‑critical systems. Elastic offers their employees benefits like:

• 401(k) / Retirement Plan
• Minimum 16 weeks of parental leave
• Health coverage & vision insurance
• Flexible locations & schedules
• Work from home policy
• Generous vacation time & paid holidays