Performance Marketing Lead - Data-Driven Growth

Procter & Gamble; Toronto; On-site; CAD 93,000 - 116,000; Full time

Job summary

Procter & Gamble in Toronto is seeking a Performance Marketer to plan, execute, and optimize digital media investments that drive measurable business results. You translate objectives into disciplined plans across paid channels, ensuring campaigns are built, optimized, and stewarded with rigorous financial and analytical discipline.

Responsibilities include audience setup, tagging, QA, calendar alignment, and handoff to partners; monitor performance for optimization; design test-and-learn plans;

Qualifications

• Experience in paid media, digital marketing, analytics, ecommerce or campaign operations.
• Understands how paid media contributes to growth, customer plans, ecommerce results, and business priorities.
• Strong grasp of paid social, search, programmatic, targeting, optimization, and campaign management principles.
• Disciplined budget management, tracking, forecasting awareness, and focus on efficient return.
• Works effectively with brand, customer, sales, analytics, finance, and agency partners in a matrixed environment.
• Comfort with media platforms, reporting tools, tagging workflows, dashboards, and campaign operations.
• Able to interpret performance data, generate insights, and turn findings into concrete optimization actions.

Responsibilities

• Translate objectives into clear digital media plans across channels.
• Manage core executional details of campaigns including audience setup, tagging, QA and calendar alignment.
• Monitor campaign performance and identify optimization opportunities in targeting, placements, bids, creative rotation, or budget.
• Design and test-and-learn plans to improve media efficiency and effectiveness.
• Own performance tracking, reporting, and insights; summarize what works and what to adjust next.
• Manage budgets and media stewardship to ensure alignment with plans and ROI.
• Collaborate with brand, sales, content and analytics teams to connect media plans with go-to-market strategies.
• Work with agencies and partners to ensure campaigns are implemented per strategy and requirements.

Skills

Paid media experience

Business acumen

Media expertise

Budget management

Collaboration

Digital fluency

Analytics mindset

Job description

Procter & Gamble in Toronto is seeking a Performance Marketer to plan, execute, and optimize digital media investments that drive measurable business results. You translate objectives into disciplined plans across paid channels, ensuring campaigns are built, optimized, and stewarded with rigorous financial and analytical discipline.

Responsibilities include audience setup, tagging, QA, calendar alignment, and handoff to partners; monitor performance for optimization; design test-and-learn plans;