Performance Marketing Strategist

EIZIE; Kitamaat; On-site; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive Pay

Professional Development

Health & Wellness

Flexible Work Arrangements

Cutting-Edge Projects

Collaborative Environment

Career Growth

Innovation

Job summary

EIZIE is seeking a results-driven Performance Marketing Strategist to join our marketing team in Canada. You will develop and execute data-driven campaigns to drive customer acquisition, conversion, and retention, leveraging channels such as paid search, social media, display ads, and email marketing.

The ideal candidate has 3–5 years of performance marketing experience, strong analytical capabilities, and hands-on experience with Google Ads, Facebook Ads Manager, and analytics tools.

Qualifications

• Bachelor's degree in Marketing or related field is preferred.
• 3–5 years of professional performance marketing experience.
• Strong analytical and quantitative skills with marketing data tools.
• Hands-on experience with Google Ads and Facebook Ads Manager.

Responsibilities

• Develop performance marketing strategies across paid search, social, display, and email.
• Conduct in-depth data analysis to identify KPIs and optimization opportunities.
• Manage budgets to maximize ROI and allocate resources efficiently.
• Plan and execute A/B tests to improve creatives and landing pages.
• Collaborate with UX/UI to optimize conversion rates and user journeys.
• Implement audience segmentation for personalized messaging.
• Stay updated on advertising platform changes and best practices.
• Provide regular, actionable campaign performance reports with insights.

Skills

Campaign strategy

Data analysis

Budget management

A/B testing

Conversion optimization

Marketing analytics

Communication

Ad platforms

Education

Bachelor's degree

Marketing

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Adobe Analytics

Job description

Job Description

We are seeking a results-driven and strategic Performance Marketing Strategist to join our dynamic marketing team. As a Performance Marketing Strategist, you will be responsible for developing and executing data-driven marketing campaigns to drive customer acquisition, conversion, and retention. This role presents an exciting opportunity for an individual with a strong analytical mindset and a proven track record in optimizing digital marketing channels.

Responsibilities

• Campaign Strategy: Develop comprehensive performance marketing strategies aligned with overall business objectives, leveraging channels such as paid search, display advertising, social media advertising, and email marketing.
• Data Analysis: Conduct in-depth data analysis to identify key performance indicators, trends, and areas for optimization across marketing channels.
• Budget Management: Manage and optimize advertising budgets to ensure efficient allocation of resources and maximum return on investment (ROI).
• A/B Testing: Plan and execute A/B tests to optimize ad creatives, landing pages, and other elements to improve campaign performance.
• Conversion Optimization: Collaborate with the UX/UI team to optimize website and landing page experiences, focusing on improving conversion rates.
• Audience Segmentation: Develop and implement audience segmentation strategies to target specific customer segments with personalized and relevant messaging.
• Platform Management: Stay informed about updates and changes in advertising platforms (e.g., Google Ads, Facebook Ads) and implement best practices to maximize campaign effectiveness.
• Reporting: Provide regular and actionable reports on campaign performance, presenting insights and recommendations for continuous improvement.

Skills Required

• Education: Bachelor's degree in Marketing, Business, or a related field. Relevant certifications in performance marketing or digital advertising are highly desirable.
• Experience: Minimum of 3-5 years of professional experience in performance marketing, with a proven track record of managing successful campaigns and achieving measurable results.
• Analytical Skills: Strong analytical and quantitative skills, with proficiency in data analysis tools and platforms.
• Ad Campaign Management: Hands-on experience with ad campaign management platforms (e.g., Google Ads, Facebook Ads Manager) and a deep understanding of their functionalities.
• Conversion Rate Optimization: Familiarity with conversion rate optimization techniques and strategies to improve user journeys and drive desired actions.
• A/B Testing Tools: Experience with A/B testing tools and methodologies to optimize various elements of digital marketing campaigns.
• Marketing Analytics: Proficient in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) to measure and interpret campaign performance.
• Communication Skills: Excellent written and verbal communication skills to convey complex marketing strategies and insights to both technical and non-technical stakeholders.

We have cool benefits support you

• Competitive Compensation: We offer a competitive salary and benefits package to recognize and reward your expertise and contributions to our performance marketing initiatives.
• Professional Development: Opportunities for ongoing professional development, including attending industry conferences, workshops, and obtaining certifications in performance marketing.
• Health and Wellness: Comprehensive health and wellness benefits, including medical, dental, and vision coverage.
• Flexible Work Arrangements: We understand the importance of work-life balance and offer flexible work arrangements to support your well-being.
• Cutting-Edge Projects: Work on innovative performance marketing campaigns and projects that challenge and inspire you, allowing you to showcase your strategic thinking.
• Collaborative Environment: Join a collaborative and inclusive work environment where your performance marketing expertise contributes to the overall success of our marketing initiatives.
• Career Growth: A supportive environment that encourages career growth and provides opportunities for advancement within the marketing team.
• Innovation: Be part of a team that values innovation, encourages new ideas, and embraces the latest performance marketing trends and technologies to achieve marketing goals.

Job Info

• Job Type: Full Time
• Experience: 2+ Years
• Location: Canada

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