Director, Commerce Performance & Growth

WPP Media; Toronto, Vancouver; On-site; CAD 150,000 - 190,000; Full time

Job summary

WPP Media in Toronto is seeking a Director, Performance Strategy – Commerce to lead commerce-focused performance media strategies across retail networks, marketplaces and DTC channels. You will partner with Planning, Analytics and Activation to build data-driven strategies, establish measurement frameworks and drive measurable growth.

You will guide cross-functional teams, oversee testing initiatives, and maintain strong relationships with major commerce partners to optimize media investments

Qualifications

• Proven experience in performance marketing, commerce media, retail media, or eCommerce strategy.
• Experience managing cross-functional teams and collaborating with Planning, Analytics, Activation, and client stakeholders.
• Strong analytical and strategic thinking skills with the ability to translate data into actionable business recommendations.
• Excellent communication, presentation, and stakeholder management capabilities.
• Experience working with major commerce platforms such as Amazon Ads, Walmart Connect, Instacart Ads, Target Roundel, and social commerce platforms is highly desirable.

Responsibilities

• Lead the development and execution of commerce-focused performance media strategies that support retail media, marketplace, and eCommerce business objectives.
• Establish and oversee commerce measurement frameworks to ensure campaigns are accurately tracked, analyzed, and continuously optimized.
• Partner with Media Planning teams to integrate commerce performance strategies into broader full-funnel media plans.
• Identify and implement innovative approaches within retail media, marketplace advertising, social commerce, and emerging commerce channels.
• Collaborate with Planning, Analytics, and Activation teams to ensure media investments align with key business and performance KPIs.
• Develop audience targeting and segmentation strategies leveraging first-party data, retail loyalty programs, customer insights, and platform data.
• Build and maintain strong relationships with key commerce media partners, including Amazon, Walmart, Target, Instacart, and other retail media networks.
• Provide leadership, coaching, and mentorship to performance marketing teams, supporting capability development and best practices in commerce strategy.
• Lead test-and-learn initiatives to evaluate new opportunities, improve measurement approaches, and enhance media effectiveness.

Job description

WPP Media in Toronto is seeking a Director, Performance Strategy – Commerce to lead commerce-focused performance media strategies across retail networks, marketplaces and DTC channels. You will partner with Planning, Analytics and Activation to build data-driven strategies, establish measurement frameworks and drive measurable growth.

You will guide cross-functional teams, oversee testing initiatives, and maintain strong relationships with major commerce partners to optimize media investments