AI-Driven Performance Media Lead

Socket.dev; Toronto; On-site; CAD 75,000 - 85,000; Full time

Job summary

Saatchi & Saatchi Toronto is seeking a Digital Manager to bridge execution, data, and learning across paid channels, including paid search, paid social, programmatic, and emerging digital platforms.

This role translates business objectives into scalable performance marketing systems to drive qualified lead growth, efficiency, and long‑term optimization—not just short‑term channel metrics. You will partner with clients as a strategic media lead and govern measurement and AI-enabled optimization.

Qualifications

• Deep experience planning and executing performance-driven media programs across paid search, paid social, and programmatic.
• Strong command of full-funnel media strategy with discovery, mid-funnel, and lower-funnel focus.
• Ability to align media with delivery mechanics, audience intent and measurable outcomes.

Responsibilities

• Lead performance media strategy and execution across paid channels.
• Use media as a learning layer to inform content, CRO, and experience decisions.
• Own testing frameworks, audience growth strategies, and optimization roadmaps.
• Govern AI-enabled media capabilities with accountability and intent.
• Ensure measurement integrity, reporting clarity, and executive-ready insights.
• Act as a lead partner in client planning, QBRs, and RFPs.
• Enable teams through best practices, training, and frameworks.

Skills

Performance media strategy

Paid media programs

Full-funnel strategy

Conversion tracking

Audience modeling

Bid management

Insight generation

Attribution & funnel analytics

AI in media

Governance & guardrails

Process standardization

Media trafficking & QA

Cross-functional collaboration

Client communication & storytelling

Mentoring & coaching

Job description

Saatchi & Saatchi Toronto is seeking a Digital Manager to bridge execution, data, and learning across paid channels, including paid search, paid social, programmatic, and emerging digital platforms.

This role translates business objectives into scalable performance marketing systems to drive qualified lead growth, efficiency, and long‑term optimization—not just short‑term channel metrics. You will partner with clients as a strategic media lead and govern measurement and AI-enabled optimization.