Director of Commerce Performance & Growth

WPP Media Limited; Toronto; On-site; CAD 130,000 - 180,000; Full time

Job summary

WPP Media Limited in Toronto is seeking a Director of Performance Strategy – Commerce to lead data-driven, commerce-focused performance media initiatives across retail networks, marketplaces, and DTC channels.

You will partner with Planning, Analytics, Activation and Commerce teams to align investments with business KPIs, while driving ROAS and acquisition efficiency through advanced measurement and audience strategies.

Qualifications

• Proven experience in performance marketing, commerce media, retail media, or eCommerce strategy.
• Strong understanding of retail media networks, marketplace advertising, paid media, and commerce ecosystems.
• Expertise in performance measurement, attribution, audience strategy, and media optimization.
• Experience managing cross‑functional teams and collaborating with Planning, Analytics, Activation, and client stakeholders.
• Strong analytical and strategic thinking skills with the ability to translate data into actionable business recommendations.
• Excellent communication, presentation, and stakeholder management capabilities.
• Experience working with major commerce platforms such as Amazon Ads, Walmart Connect, Instacart Ads, Target Roundel, and social commerce platforms is highly desirable.

Responsibilities

• Lead the development and execution of commerce-focused performance media strategies that support retail media, marketplace, and eCommerce business objectives.
• Establish and oversee commerce measurement frameworks to ensure campaigns are accurately tracked, analyzed, and continuously optimized.
• Partner with Media Planning teams to integrate commerce performance strategies into broader full-funnel media plans.
• Identify and implement innovative approaches within retail media, marketplace advertising, social commerce, and emerging commerce channels.
• Collaborate with Planning, Analytics, and Activation teams to ensure media investments align with key business and performance KPIs.
• Develop audience targeting and segmentation strategies leveraging first‑party data, retail loyalty programs, customer insights, and platform data.
• Drive optimization initiatives focused on improving return on ad spend (ROAS), customer acquisition efficiency, and overall commerce performance.
• Build and maintain strong relationships with key commerce media partners, including Amazon, Walmart, Target, Instacart, and other retail media networks.
• Provide leadership, coaching, and mentorship to performance marketing teams, supporting capability development and best practices in commerce strategy.
• Lead test‑and‑learn initiatives to evaluate new opportunities, improve measurement approaches, and enhance media effectiveness.

Skills

Performance marketing

Retail media

Measurement & attribution

Cross-functional leadership

Analytical thinking

Stakeholder management

Platform expertise

Job description

WPP Media Limited in Toronto is seeking a Director of Performance Strategy – Commerce to lead data-driven, commerce-focused performance media initiatives across retail networks, marketplaces, and DTC channels.

You will partner with Planning, Analytics, Activation and Commerce teams to align investments with business KPIs, while driving ROAS and acquisition efficiency through advanced measurement and audience strategies.