Senior Growth & Digital Performance Strategist

BDO Canada; Toronto; On-site; CAD 74,000 - 112,000; Full time

Job summary

BDO Canada is seeking a Senior Digital Marketing Specialist, Growth & Digital Performance to attract, engage and convert priority audiences through data-driven marketing, acquisition programs, and website optimization.

Reporting to the Digital Manager, this hands-on role will manage paid campaigns, support landing page updates, analyze performance with GA4, build dashboards, and craft measurement plans to drive growth across channels.

Qualifications

• 5–7+ years of experience in digital marketing, performance marketing, or analytics.
• Hands-on experience managing paid search and paid social campaigns.
• Strong experience using GA4 to analyze performance and drive optimizations.
• Experience improving website and landing page performance through testing and optimization.
• Experience developing briefs, measurement plans, and multi-channel campaigns.

Responsibilities

• Analyze digital performance using GA4 and related analytics tools.
• Develop, execute, optimize, and report paid and organic acquisition programs.
• Analyze traffic sources, search behaviour, content performance, and landing pages.
• Improve visibility across SEO, AI-powered discovery, and emerging channels.
• Coordinate digital deliverables across Content, Web, CRM/Email, Analytics, and Paid Media.
• Support testing, experimentation, and optimization initiatives to validate hypotheses.

Skills

GA4

Paid media

Digital analytics

Dashboard & reporting

CRO & funnel analysis

User journey analysis

Landing page optimization

Tools

Google Ads

LinkedIn

Meta

Kentico CMS

Marketo

Job description

BDO Canada is seeking a Senior Digital Marketing Specialist, Growth & Digital Performance to attract, engage and convert priority audiences through data-driven marketing, acquisition programs, and website optimization.

Reporting to the Digital Manager, this hands-on role will manage paid campaigns, support landing page updates, analyze performance with GA4, build dashboards, and craft measurement plans to drive growth across channels.