Senior Performance Media Strategist

Nationwide People Limited; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

Critical Mass is seeking a Senior Performance Media Manager, Planning to join our team in Toronto. You will build and optimize performance-driven media plans across Search, Social, Programmatic, and more, directing budgeting, forecasting, and campaign activation to drive measurable business results.

You will translate strategy into actionable recommendations, monitor performance toward ROAS and CPA targets, and collaborate with activation teams to ensure precise setup and reporting.

Qualifications

• 4–7 years of media planning or performance marketing experience.
• Experience with digital platforms including Paid Search, Paid Social, and Programmatic.
• Understanding of performance KPIs such as ROAS, CPA, and conversion rate.
• Strong analytical and organizational skills.
• Experience in client-facing environments.

Responsibilities

• Build and manage multi-channel media plans across Search, Social, Programmatic, Video, and emerging channels.
• Translate strategic direction into detailed media recommendations and activation plans.
• Support budget allocation, forecasting, and campaign structuring.
• Ensure plans align with audience insights and business KPIs.
• Monitor campaign performance and optimize toward ROAS, CPA, CAC, and conversion goals.
• Partner with activation teams to ensure accurate setup, trafficking, and execution.
• Identify optimization opportunities across targeting, creative, bidding, and channel mix.
• Support testing initiatives and performance reporting.
• Manage day-to-day client communication and reporting needs.
• Present campaign updates and performance insights.
• Collaborate with Analysts, Planners, and Activation teams to ensure alignment.
• Support junior team members and contribute to best practices.

Skills

Media planning

Performance marketing

Paid Search

Paid Social

Programmatic

ROAS

CPA

Conversion rate

Analytical

Client-facing

Job description

Critical Mass is seeking a Senior Performance Media Manager, Planning to join our team in Toronto. You will build and optimize performance-driven media plans across Search, Social, Programmatic, and more, directing budgeting, forecasting, and campaign activation to drive measurable business results.

You will translate strategy into actionable recommendations, monitor performance toward ROAS and CPA targets, and collaborate with activation teams to ensure precise setup and reporting.