Performance Media Lead: AI-Powered Growth

Publicis Groupe ANZ; Toronto; Hybrid; CAD 75,000 - 85,000; Full time

Job summary

Saatchi & Saatchi in Toronto seeks a Digital Manager to lead performance media across paid search, paid social, programmatic, and emerging platforms, translating business goals into scalable measurement and optimization to drive qualified lead growth.

You will partner with analytics, web and creative teams, own testing frameworks and AI-enabled capabilities, govern measurement integrity, and mentor teams to deliver executive-ready insights.

Qualifications

• Deep experience planning and executing performance-driven media programs across paid search, paid social, and programmatic.
• Strong command of full-funnel media strategy, including discovery, mid-funnel consideration, and lower-funnel conversion.
• Ability to align media strategy with platform delivery mechanics, audience intent, and measurable business outcomes (lead quality, CPA efficiency, downstream value)

Responsibilities

• Lead performance media strategy and execution across paid channels
• Use media as a learning layer to inform content, CRO, and experience decisions
• Own testing frameworks, audience growth strategies, and optimization roadmaps
• Govern AI-enabled media capabilities with accountability and intent
• Ensure measurement integrity, reporting clarity, and executive-ready insights
• Act as a lead partner in client planning, QBRs, and RFPs
• Enable teams through best practices, training, and frameworks

Skills

Performance media

Full-funnel strategy

Audience modeling

Measurement governance

AI-enabled optimization

Job description

Saatchi & Saatchi in Toronto seeks a Digital Manager to lead performance media across paid search, paid social, programmatic, and emerging platforms, translating business goals into scalable measurement and optimization to drive qualified lead growth.

You will partner with analytics, web and creative teams, own testing frameworks and AI-enabled capabilities, govern measurement integrity, and mentor teams to deliver executive-ready insights.