Performance Marketing Manager -Responsable marketing à la performance

Procter & Gamble; Toronto; On-site; CAD 93,000 - 116,000; Full time

Job summary

Procter & Gamble in Toronto is seeking a Performance Marketer to plan, execute, and optimize digital media investments that drive measurable business results. You translate objectives into disciplined plans across paid channels, ensuring campaigns are built, optimized, and stewarded with rigorous financial and analytical discipline.

Responsibilities include audience setup, tagging, QA, calendar alignment, and handoff to partners; monitor performance for optimization; design test-and-learn plans;

Qualifications

• Experience in paid media, digital marketing, analytics, ecommerce or campaign operations.
• Understands how paid media contributes to growth, customer plans, ecommerce results, and business priorities.
• Strong grasp of paid social, search, programmatic, targeting, optimization, and campaign management principles.
• Disciplined budget management, tracking, forecasting awareness, and focus on efficient return.
• Works effectively with brand, customer, sales, analytics, finance, and agency partners in a matrixed environment.
• Comfort with media platforms, reporting tools, tagging workflows, dashboards, and campaign operations.
• Able to interpret performance data, generate insights, and turn findings into concrete optimization actions.

Responsibilities

• Translate objectives into clear digital media plans across channels.
• Manage core executional details of campaigns including audience setup, tagging, QA and calendar alignment.
• Monitor campaign performance and identify optimization opportunities in targeting, placements, bids, creative rotation, or budget.
• Design and test-and-learn plans to improve media efficiency and effectiveness.
• Own performance tracking, reporting, and insights; summarize what works and what to adjust next.
• Manage budgets and media stewardship to ensure alignment with plans and ROI.
• Collaborate with brand, sales, content and analytics teams to connect media plans with go-to-market strategies.
• Work with agencies and partners to ensure campaigns are implemented per strategy and requirements.

Skills

Paid media experience

Business acumen

Media expertise

Budget management

Collaboration

Digital fluency

Analytics mindset

Job description

Job Description

Job Location TORONTO GO

The successful Performance Marketer will plan, execute, and optimize digital media investments to drive measurable business results. This role helps translate brand and customer objectives into disciplined performance marketing plans across paid channels, ensuring campaigns are built correctly, optimized thoughtfully, and stewarded with strong financial and analytical rigour. In this role, you will: Translate business, customer, and campaign objectives into clear digital media plans across channels such as paid social and other performance-oriented environments. Manage core executional details of campaigns, including audience setup, asset trafficking, tagging coordination, quality assurance, calendar alignment, and handoff to agency or platform partners as required. Monitor campaign performance closely and use data to identify opportunities for optimization in targeting, placements, bids, creative rotation, landing experience, or budget allocation. Design and support test-and-learn plans to improve media efficiency and effectiveness, helping the business learn what combinations of audience, message, channel, and asset are driving the best outcomes. Own performance tracking, reporting, and insight generation for campaigns, building clear summaries of what is working, what is not, and what actions are recommended next. Manage budgets and media stewardship carefully, ensuring investments are tracked accurately, aligned to approved plans, and optimized toward measurable return. Partner with brand, sales, content, and analytics teams to ensure digital media plans connect with broader go-to-market strategies and consumer journeys. Work closely with agencies and external partners to ensure campaigns are implemented and optimized in line with approved strategy, technical requirements, and business priorities. Maintain a strong understanding of performance measurement frameworks, attribution considerations, and platform changes so media decisions remain informed and current. Operate with agility across multiple campaigns and stakeholders, balancing strategic thinking with the detailed execution discipline required to keep programs running smoothly.

Job Qualifications

Experience Prior experience in paid media, digital marketing, analytics ecommerce or campaign operations

Business Acumen Understands how paid media contributes to growth, customer plans, ecommerce results, and overall business priorities

Media & Performance Expertise Strong grasp of paid social, search, programmatic, targeting, optimization, and campaign management principles

Financial Stewardship Disciplined budget management, tracking, forecasting awareness, and focus on efficient return on investment

Collaboration Works effectively with brand, customer, sales, analytics, finance, and agency partners in a matrixed environment

Digital Fluency Comfort with media platforms, reporting tools, tagging workflows, dashboards, and campaign operations

Data & Analytical Activation Able to interpret performance data, generate insights, and turn findings into concrete optimization actions

Eligibility & Compliance

Sponsorship for work authorization is not available for this role. It is the applicant's responsibility to ensure they are authorized to work in the location to which they apply

We do not use Artificial Intelligence to screen, assess or select applicants

Additional Information

We are committed to employment equity and value diversity at our company. We encourage Indigenous Peoples, persons with disabilities, veterans and persons of all ages, races, ethnicities, religions, abilities, sexual orientations, and all gender identities and expressions to apply. P&G is committed to accommodating any applicant with a disability, as required by law, during the recruitment, assessment, and selection process. If you require a disability related accommodation in order to participate in the recruitment process, please click here to submit your request

Informations complémentaires

Processus de candidature et aperçu des évaluations : Nous vous invitons à consulter les informations disponibles ici pour en savoir plus sur le processus de recrutement et ce qui vous attend. Si vos compétences correspondent à nos besoins, vous devrez effectuer une ou plusieurs évaluations en ligne, disponibles dans plus de 20 langues, dont le français canadien. Les résultats des évaluations sont valables 12 mois. Pour utiliser des résultats obtenus précédemment, veuillez cliquer sur le(s) lien(s) d'évaluation. Si vos résultats ont expiré, vous serez invité(e) à repasser les évaluations

Informations complémentaires Nous souscrivons aux principes d'équité en matière d'emploi et valorisons la diversité au sein de notre entreprise. Nous encourageons les candidatures des peuples autochtones, des personnes en situation de handicap, des anciens combattants ainsi que des personnes de tous âges, races, origines ethniques, religions, capacités, orientations sexuelles et identités et expressions de genre. P&G s'engage à prendre les mesures d'adaptation nécessaires pour les candidats en situation de handicap, conformément à la loi, tout au long du processus de recrutement, d'évaluation et de sélection. Si vous avez besoin d'un aménagement lié à un handicap pour participer au processus de recrutement, veuillez cliquer ici pour soumettre votre demande. Si vous avez besoin d'un aménagement pour le processus d'évaluation : 1) soumettez votre demande ; 2) ne réalisez aucune évaluation avant d'avoir été contacté(e) pour la vérification des documents. Nous vous remercions par avance pour votre patience. Aucun parrainage pour l'obtention d'une autorisation de travail n'est proposé pour ce poste. Il incombe au candidat de s'assurer qu'il est autorisé à travailler dans le lieu pour lequel il postule. Nous n'utilisons pas d'intelligence artificielle pour examiner, évaluer ou sélectionner les candidats

Job Schedule

Full time

Job Number R000157902

Job Segmentation Experienced Professionals

Starting Pay / Salary Range $93,000.00 - $116,200.00 / year

Company Narrative

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment