Senior Performance Media Planner - Data-Driven Growth

Nationwide People Limited; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Maternity leave

Benefits package

Vacation & leave

Online services for families

Early Dismissal Fridays

Affinity groups

Learning programs

Employee discounts

Job summary

Critical Mass in Toronto is seeking a Senior Performance Media Associate, Planning to support the execution, reporting, and optimization of performance media campaigns across digital channels. This role builds foundational expertise in data-driven media planning and supports the broader team in delivering measurable business outcomes.

We offer global maternity/parental leave, competitive benefits, and ongoing internal learning programs.

Qualifications

• 1–3 years of experience in media, marketing, or advertising.
• Exposure to digital media channels such as Search, Social, or Programmatic.
• Basic understanding of campaign metrics (CTR, CPC, CPA, ROAS).
• Strong attention to detail and organizational skills.
• Willingness to learn performance media strategy and execution.

Responsibilities

• Assist in building and maintaining media plans across digital channels.
• Support campaign setup, trafficking, QA, and tracking implementation.
• Maintain reporting dashboards and performance tracking systems.
• Ensure campaign details align with strategic direction and client goals.
• Compile campaign performance data and support reporting deliverables.
• Identify initial insights and optimization opportunities.
• Support A/B testing and performance evaluation efforts.
• Assist in translating data into basic client-facing summaries.
• Support day-to-day client requests and internal coordination.
• Work closely with Managers and Directors to execute media strategies.
• Maintain documentation, trafficking sheets, and reporting accuracy.
• Participate in training and skill development across media platforms.

Skills

Media planning

Campaign setup

Reporting

Data analysis

Job description

Critical Mass in Toronto is seeking a Senior Performance Media Associate, Planning to support the execution, reporting, and optimization of performance media campaigns across digital channels. This role builds foundational expertise in data-driven media planning and supports the broader team in delivering measurable business outcomes.

We offer global maternity/parental leave, competitive benefits, and ongoing internal learning programs.