Partner-Led Demand Gen Manager

Guusto; Canada; On-site; CAD 90,000 - 110,000; Full time

Job summary

Guusto, a leading Canada-based rewards platform, is seeking a hands-on demand generation marketer to own the pipeline. You’ll partner with Sales and a GTM engineer to drive partner-led demand, ABM ads, and content across social, ads, outbound, and nurture.

You will manage the website and SEO, ensure AI search visibility, and optimize paid channels while tracking attribution and pipeline impact. AI-enabled testing and data-driven decision making are core to the role.

Qualifications

• 5+ years in B2B demand generation.
• Experience with partner, channel, or ecosystem marketing that produced pipeline.
• Experience running account-based programs: target lists, account-based ads, and coordinated outreach.
• SEO and website conversion experience, including optimizing for AI search.
• Hands-on paid experience, especially LinkedIn targeting by company, job function, and account list.
• Advanced HubSpot skills: workflows, lead scoring, reporting and lifecycle programs.

Responsibilities

• Own partner-led demand: target account lists, account-based ads, and content reuse across channels.
• Nurture and re-engagement: build nurture tracks and re-engage stalled deals.
• Website, SEO, and AI search optimization to ensure visibility.
• PPC management on LinkedIn, G2, and Capterra; manage HubSpot workflows and data quality.
• Own quarterly pipeline scoreboard and attribution tracking.

Skills

Demand generation

Account-based marketing

Data-driven

LinkedIn advertising

Tools

HubSpot

LinkedIn Ads

Job description

Guusto, a leading Canada-based rewards platform, is seeking a hands-on demand generation marketer to own the pipeline. You’ll partner with Sales and a GTM engineer to drive partner-led demand, ABM ads, and content across social, ads, outbound, and nurture.

You will manage the website and SEO, ensure AI search visibility, and optimize paid channels while tracking attribution and pipeline impact. AI-enabled testing and data-driven decision making are core to the role.