Demand Gen Strategist - Paid Media & Growth

Goose Digital; Canada; Hybrid; CAD 65,000 - 90,000; Full time

Job summary

Goose Digital is seeking a Demand Generation Specialist to drive paid media campaigns across Google, Facebook, LinkedIn, X, and more. You’ll work with multiple Customers to attract the right audience and optimize campaigns through data-driven strategies.

Based in Canada with 4–5 on-site days at Edmonton or Oakville offices, you’ll collaborate across teams and with Customers to deliver measurable results and maintain certifications in MarTech tools.

Qualifications

• Minimum 3 years in a digital agency or fast-paced marketing environment.
• Experience leading small teams or in a project management capacity.
• Specialized post-secondary education in marketing, communications, or digital media is a benefit.

Responsibilities

• Build and maintain Google Pay-per-Click campaigns to meet customer goals.
• Optimize paid campaigns on Google, Facebook, LinkedIn, X, and more.
• Implement new campaign, bidding, and optimization strategies.
• Create and edit ad-copy in collaboration with Account Lead.
• Monitor campaigns and report on performance weekly.
• QA testing of campaigns, websites, emails and other digital programs.
• Audit websites and landing pages for SEO remediation and recommendations.
• Run reports at month-end or during reporting periods.
• Maintain certifications in MarTech and media platforms.

Skills

Paid Media

Analytics

Campaign Management

Team Leadership

Communication

Education

Bachelor's in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Ads

LinkedIn Ads

Job description

Goose Digital is seeking a Demand Generation Specialist to drive paid media campaigns across Google, Facebook, LinkedIn, X, and more. You’ll work with multiple Customers to attract the right audience and optimize campaigns through data-driven strategies.

Based in Canada with 4–5 on-site days at Edmonton or Oakville offices, you’ll collaborate across teams and with Customers to deliver measurable results and maintain certifications in MarTech tools.