Senior Demand Gen Leader — B2B Funnels & AI Growth

Encore Corporate Travel; Montreal; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading travel services provider in Montreal is seeking a demand generation marketer to develop and lead their marketing strategies. This role involves executing multi-channel campaigns, optimizing lead generation, and collaborating with various teams to drive measurable pipeline and revenue impact. The ideal candidate has a strategic mindset, experience in B2B marketing, and expertise in using analytics and AI for engagement. Join us to shape the future of demand generation in the travel industry.

Qualifications

• Experience in B2B lead generation, campaign orchestration, and funnel optimization across digital channels.
• Comfortable diving deep into complex industries like finance and insurance to uncover new opportunities.
• Fluent in CRM, marketing automation, and analytics tools.

Responsibilities

• Develop and lead Encore’s demand generation strategy.
• Own the funnel from awareness through conversion.
• Execute multi-channel campaigns to drive qualified pipeline.
• Align initiatives with measurable pipeline and revenue impact.
• Leverage AI and analytics for personalized engagement.

Skills

B2B lead generation

Campaign orchestration

Funnel optimization

ABM

Paid media

Email nurture programs

Data-driven decision making

CRM tools

Marketing automation tools

Analytics tools

Job description

A leading travel services provider in Montreal is seeking a demand generation marketer to develop and lead their marketing strategies. This role involves executing multi-channel campaigns, optimizing lead generation, and collaborating with various teams to drive measurable pipeline and revenue impact. The ideal candidate has a strategic mindset, experience in B2B marketing, and expertise in using analytics and AI for engagement. Join us to shape the future of demand generation in the travel industry.