Full time

OpTalent; Guelph; On-site; CAD 95,000 - 105,000; Full time

Benefits offered by this job

Health and dental coverage

Vision care

Life and disability insurance

Employee assistance program

Additional employee benefits

Job summary

OpTalent is partnering with a growing technology-focused organization to recruit a Demand Generation Manager who will drive brand awareness, generate qualified leads, and accelerate sales pipeline growth.

You will own demand generation from strategy and campaign development through execution, analysis, and optimization, collaborating closely with Sales and leadership to build a scalable source of opportunities.

Qualifications

• 4–6 years of experience in B2B marketing with focus on demand generation.
• Hands-on experience with multiple digital channels including search, social and email.

Responsibilities

• Develop and execute integrated B2B demand generation campaigns across Google Ads, LinkedIn Ads, paid social, email, display and other digital channels.
• Own full campaign lifecycle from strategy to optimization and measurement.
• Collaborate with Sales to define ICPs, lead qualification, and follow-up processes.
• Build, test and optimize landing pages, CTAs, forms, and conversion paths to maximize lead capture.

Skills

Demand generation

Digital marketing

Lead generation

Campaign management

Analytics & optimization

Tools

Google Ads

LinkedIn Ads

CRM (HubSpot/Salesforce/Pardot)

Marketing automation

Mailchimp

Job description

OpTalent is partnering with a growing technology-focusedorganization to recruit a Demand Generation Manager who will play a keyrole in driving brand awareness, generating qualified leads, and acceleratingsales pipeline growth.

This is an opportunity for a commercially minded, hands-onmarketer who understands how to turn digital marketing activity into measurablebusiness results. You will take ownership of demand generation from strategyand campaign development through execution, analysis, and optimization, workingclosely with Sales and business leadership to build a consistent, scalablesource of qualified opportunities.

The ideal candidate combines strong digital marketingexpertise with analytical thinking, creativity, and a clear understanding ofthe B2B sales funnel. You are comfortable managing multiple channels,interpreting performance data, and making informed decisions that improve leadquality, conversion rates, and return on marketing investment.

Key Responsibilities

Demand Generation & Campaign Management

• Developand execute integrated B2B demand generation campaigns across Google Ads,LinkedIn Ads, paid social, email marketing, display advertising, and otherrelevant digital channels.
  
• Ownthe full campaign lifecycle, including strategy, audience targeting,messaging, budget management, execution, performance tracking, andoptimization.
  
• Buildand manage campaign calendars aligned with business priorities, salesobjectives, and target customer segments.
  
• Developand optimize landing pages, calls to action, forms, and conversion pathsto increase lead capture and campaign effectiveness.
  
• Coordinatewith internal stakeholders and external partners to develop compellingcampaign content, creative assets, and marketing materials.
  
• Conductongoing A/B testing across creative, messaging, targeting, and landingpages to improve campaign performance and conversion rates.
  
• Identifynew channels, tactics, and opportunities to expand reach and generatedemand within target markets.
  
• Buildand optimize demand generation programs that consistently deliverqualified leads and sales opportunities.
  
• Partnerclosely with Sales to define ideal customer profiles, target audiences,lead qualification criteria, and follow-up processes.
  
• Developlead scoring, segmentation, and nurturing strategies that move prospectsthrough the buyer journey.
  
• Designtargeted campaigns to re-engage dormant leads, nurture existing prospects,and improve conversion from initial engagement to sales opportunity.
  
• Monitorlead quality and collaborate with Sales to identify gaps in the funnel andimprove lead-to-opportunity conversion.
  
• Establishclear processes for tracking marketing-generated leads, salesopportunities, and marketing-sourced pipeline.
  
• Alignmarketing activities with commercial objectives to ensure campaignscontribute directly to business growth.
  

Website, SEO & Digital Performance

• Manageand optimize website content, landing pages, calls to action, andconversion journeys to improve engagement and lead generation.
  
• Developand implement SEO strategies that increase organic visibility, attractrelevant traffic, and generate qualified inbound leads.
  
• Monitorwebsite analytics, traffic sources, user behavior, and conversionperformance to identify opportunities for improvement.
  
• Identifycontent and keyword opportunities that support customer acquisition andstrengthen digital visibility.
  
• Workwith internal stakeholders and external partners to improve the overalldigital experience and effectiveness of the company's online presence.
  

Analytics, Reporting & Optimization

• Establishand monitor key performance indicators to evaluate the effectiveness ofdemand generation programs.
  
• Trackand report on metrics including:
  
• Marketing-qualifiedleads (MQLs) and sales-qualified leads (SQLs)
  
• Lead-to-opportunityand MQL-to-SQL conversion rates
  
• Costper lead (CPL) and cost per acquisition (CPA)
  
• Campaignconversion rates and channel performance
  
• Marketing-sourcedpipeline and revenue contribution
  
• CampaignROI and return on marketing investment
  
• Translatecampaign data into clear insights, recommendations, and actionableoptimization plans.
  
• Provideregular performance reporting to business leadership and Sales,highlighting results, challenges, and opportunities.
  
• Evaluatechannel effectiveness and allocate budgets toward the campaigns andtactics delivering the strongest results.
  
• Continuouslyrefine marketing processes, reporting, and campaign strategies to improveefficiency, predictability, and overall performance.
  

Qualifications & Experience

• 4–6years of experience in B2B marketing, with a strong focus on demandgeneration, digital marketing, and lead generation.
  
• Demonstratedsuccess planning, executing, and optimizing multi-channel digitalmarketing campaigns.
  
• Hands-onexperience with platforms such as Google Ads, LinkedIn Ads, paid social,email marketing, and display advertising.
  
• Experiencewith CRM, marketing automation, and lead management platforms such asHubSpot, Salesforce, Pardot, Mailchimp, or comparable tools.
  
• Strongunderstanding of B2B marketing funnels, lead qualification, conversionoptimization, and sales pipeline development.
  
• Provenability to analyze campaign performance, interpret marketing data, andtranslate insights into measurable improvements.
  
• Experiencemanaging marketing budgets and campaigns against defined performancetargets.
  
• Excellentorganizational and project management skills, with the ability to managemultiple initiatives and competing priorities.
  
• Strongcommunication skills and the ability to collaborate effectively withSales, leadership, and external partners.
  
• Aproactive, results-oriented mindset with the ability to workindependently, take ownership, and make data-driven decisions.
  

Assets:

• Experiencein technology, SaaS, fleet management, telematics, transportation, orother technology-driven B2B environments.
  
• Familiaritywith attribution models, marketing analytics, conversion rateoptimization, and revenue attribution.
  
• Experiencebuilding or scaling demand generation programs within a growingorganization.
  

What Success Looks Like

Success in this role means building a measurable,increasingly predictable demand generation engine that supports theorganization's commercial growth.

Key performance indicators will include:

• Increasedvolume and quality of marketing-generated leads.
  
• Improvedconversion rates throughout the marketing and sales funnel.
  
• Consistentcontribution to qualified sales pipeline and revenue opportunities.
  
• Efficientcost per lead and customer acquisition costs.
  
• Strongerwebsite conversion rates and organic lead generation.
  
• Improvedengagement and conversion through lead nurturing and re-engagementcampaigns.
  
• Effectivealignment between Marketing and Sales on lead quality, qualification, andfollow-up.
  
• Clearreporting on campaign performance and demonstrable return on marketinginvestment.
  

What the Opportunity Offers

• Competitivebase salary of $95,000–$105,000 CAD, plus a performance-based bonus of upto 20%.
  
• Afull-time, permanent opportunity with meaningful ownership of demandgeneration strategy and execution.
  
• Directcollaboration with Sales and business leadership.
  
• Theopportunity to influence marketing strategy, improve existing processes,and build scalable campaigns.
  
• Aresults-oriented environment where marketing performance is measured byits contribution to business growth.
  
• Acomprehensive benefits package, including health and dental coverage,vision care, life and disability insurance, an employee assistanceprogram, and additional employee benefits.
  
• Opportunitiesfor professional development and increased responsibility as the businessgrows.