Growth-Driven Demand Gen Manager

SharpLight Technologies Inc.; Vaughan; Hybrid; CAD 70,000 - 85,000; Full time

Job summary

SharpLight Technologies Inc. is seeking a Demand Generation Specialist in Vaughan, Canada, to develop and execute campaigns that create awareness, engage audiences, and generate qualified leads.

You will own integrated strategies across digital, social, paid media, events, webinars, email campaigns and partnerships, collaborating with Brand, Content and Sales to drive measurable pipeline. The role emphasizes data-driven optimization, campaign calendars, and target metrics like MQLs and pipeline.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3-5+ years of demand generation or growth marketing experience.
• Experience planning multi-channel campaigns.
• Hands-on with paid social and/or paid search.
• Experience in B2B marketing is preferred.

Responsibilities

• Develop and execute integrated demand-generation strategies aligned with revenue priorities.
• Own organic social media strategy and content calendar.
• Manage paid media strategy and optimization across channels.
• Lead generation programs and event/webinar campaigns.
• Identify growth partnerships and email campaigns.
• Monitor campaign performance and attribution across channels.

Skills

Demand generation

Growth marketing

Multi-channel campaigns

B2B marketing

Content collaboration

Education

Bachelor's degree in Marketing, Business or related field

Tools

CRM systems

Marketing automation

Meta/Google/LinkedIn ads

Zoho CRM

Job description

SharpLight Technologies Inc. is seeking a Demand Generation Specialist in Vaughan, Canada, to develop and execute campaigns that create awareness, engage audiences, and generate qualified leads.

You will own integrated strategies across digital, social, paid media, events, webinars, email campaigns and partnerships, collaborating with Brand, Content and Sales to drive measurable pipeline. The role emphasizes data-driven optimization, campaign calendars, and target metrics like MQLs and pipeline.