Head Of Marketing (Canada)

Valeria Aguerri; Canada; On-site; CAD 100,000 - 130,000; Full time

Job summary

Valeria Aguerri is seeking a Director of Marketing to lead end-to-end marketing functions, focusing on demand generation and revenue impact. This hands-on leadership role requires driving inbound pipeline growth and optimizing marketing strategies.

The ideal candidate should have over 5 years of B2B SaaS marketing experience, with proven success in pipeline generation and a strong portfolio. Join a fast-growing company with significant ownership and visibility in a dynamic environment.

Qualifications

• 5+ years of B2B SaaS marketing experience.
• At least 2 years of leading a marketing function.
• Proven experience driving pipeline generation and revenue growth.

Responsibilities

• Own and execute demand generation strategies across multiple channels.
• Drive inbound pipeline growth tied to MQLs, SQLs, and revenue.
• Manage and optimize marketing channels and community initiatives.

Skills

B2B SaaS marketing experience

Demand generation

Pipeline generation

Content marketing

Partner marketing

Tools

HubSpot

Job description

Partnerships are the future of go-to-market strategies, driving 30–50% of company revenue. However, many partner teams still rely on spreadsheets, email chains, and outdated CRMs that create inefficiencies, slow execution, and lost revenue opportunities.

The company is building an AI-native PRM platform designed for modern partnership teams, helping eliminate manual work, improve partner collaboration, and turn partner activity into scalable and measurable revenue growth.

The organization experienced 600% year-over-year growth in 2025 and currently works with industry-leading companies such as Anthropic, Starlink, Gong, and BambooHR. The team operates in a fast-paced environment focused on intentional execution and delivering measurable impact.

Role Overview

The company is hiring a Director of Marketing to lead the marketing function end-to-end, reporting directly to the CEO. This role is highly focused on demand generation, inbound pipeline growth, revenue impact, and execution.

The ideal candidate is someone who can quickly identify opportunities, test hypotheses, analyze results, and scale successful initiatives. This is a hands‑on leadership role where the person will be expected to build, optimize, and execute marketing strategies while helping shape the company’s go‑to‑market direction.

Current Marketing Assets

• Newsletter and email marketing initiatives
• Founder‑led thought leadership
• Podcast and YouTube content
• LinkedIn as the primary inbound channel
• G2 presence and review programs
• Event sponsorships and partnership community engagement
• Website copy, landing pages, and core messaging initiatives

The Director of Marketing will also collaborate closely with a Product Marketer responsible for product messaging, case studies, and sales enablement materials.

Main Responsibilities

• Own and execute demand generation strategies across multiple channels
• Drive inbound pipeline growth tied to MQLs, SQLs, pipeline, and revenue
• Manage and optimize LinkedIn, email marketing, content, paid campaigns, and community initiatives
• Develop and refine website messaging, positioning, and landing pages
• Analyze performance metrics and prioritize high‑impact growth opportunities
• Support partnership‑led growth and partner marketing initiatives

Requirements

• 5+ years of B2B SaaS marketing experience
• At least 2 years leading or owning a marketing function
• Proven experience driving pipeline generation and revenue growth through demand generation
• Experience managing inbound channels such as LinkedIn, newsletters, podcasts, blogs, YouTube, paid campaigns, and G2
• Experience with partner marketing or partnerships‑led growth strategies
• Portfolio showcasing marketing campaigns, content, or programs built and scaled

Nice to Have

• Experience with PRM, CRM, or partner‑led growth platforms
• Familiarity with HubSpot
• Experience mentoring or managing junior marketing team members

Why Join

• Opportunity to lead and scale a marketing function with strong existing traction
• Direct collaboration with the CEO on company growth and positioning
• High‑impact role with significant ownership and visibility
• Fast‑growing environment with strong momentum and growth potential