Lead GTM Architect — AI-Driven Demand Gen

Edgecom Energy; Toronto; Hybrid; CAD 150,000 - 180,000; Full time

Benefits offered by this job

Health, vision, dental benefits

Equity: stock options

Hybrid work

Quarterly experimentation budget

Job summary

Edgecom Energy is hiring a GTM Engineer (Lead) to architect and run a data-driven demand-gen machine across North America. You will rebuild HubSpot workflows, create a scalable lead-gen engine, and design ABM for large facilities in Ontario, PJM, and Québec.

You will report to the CEO, manage one growth-marketing direct report, and collaborate with sales, product design, and commercial teams to optimize pipeline and attribution. Hybrid work in Toronto area.

Qualifications

• 2+ years in energy markets, demand response, or a related area of the electricity sector.
• Working knowledge of the IESO market and how DR resources participate and settle.
• Bachelor's degree in engineering or a related technical discipline.
• Strong analytical skills and fluency in Excel with operational and interval meter data.
• Self-starter who turns data and event results into practical, measurable improvements.
• Clear written and verbal communication, including direct customer contact.
• Desire to work in a fast-paced environment and find solutions in ambiguity.

Responsibilities

• Rebuild our HubSpot GTM workflows from scratch.
• Rebuild our website from scratch to make it lead-gen engine.
• Design and run the ABM motion for our ICP in Ontario, PJM, and Québec.
• Work with VP of sales to improve outbound targeting, ICP, and list management.
• Build the outbound infrastructure with data sourcing, enrichment, and deliverability management.
• Own the GTM side of HubSpot including campaigns, scoring, and lifecycle from MQL to SQL.
• Produce content at AI speed with human-grade editing for emails and landing pages.
• Productize tools into landing pages and sequences that generate inbound meetings.
• Run paid and organic channel experiments with a test budget and kill discipline.
• Turn events into a machine input with pre-event ABM targeting and post-event sequencing.
• Route qualified leads to the right region within a 48-hour SLA.
• Report weekly on marketing-sourced pipeline, meetings, and cost per opportunity.

Skills

Energy markets

IESO market knowledge

Analytical skills

Excel proficiency

Clear communication

Self-starter

Ambiguity tolerance

Education

Bachelor's degree in engineering

Tools

SQL

Python

BI tools

Job description

Edgecom Energy is hiring a GTM Engineer (Lead) to architect and run a data-driven demand-gen machine across North America. You will rebuild HubSpot workflows, create a scalable lead-gen engine, and design ABM for large facilities in Ontario, PJM, and Québec.

You will report to the CEO, manage one growth-marketing direct report, and collaborate with sales, product design, and commercial teams to optimize pipeline and attribution. Hybrid work in Toronto area.