Paid Media Strategist (Remote, Saskatoon)

Blacksmith Agency; Saskatoon; À distance; CAD 60 000 - 90 000; Plein temps

Résumé du poste

Blacksmith Agency LLC is seeking a Paid Media Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will lead targeting, budget calls, roadmap development, and narrative decisions when clients ask why.

You are the strategic voice at the table and make the calls. You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize bids and testing, and ensure reliable conversion tracking.

Qualifications

• :

Responsabilités

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for assigned accounts.
• Handle budget allocation, bidding, targeting, creative testing, and know when to kill a campaign.
• Ensure accurate conversion tracking and attribution using GA4, tag manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain performance on calls.
• Drive account growth through retention, upsell and long-term relationships.

Connaissances

Google Ads

Meta Ads

Agency experience

ROAS optimization

English (US clients)

Outils

GA4

Google Tag Manager

Pixels

Description du poste

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.