Paid Media Account Strategist (Remote, Saskatoon)

Blacksmith Agency; Saskatoon; Remote; CAD 60,000 - 90,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Account Strategist to lead paid media for a book of B2B and growing-brand clients. You will own targeting, budget calls, roadmap, and narrative when clients ask why, acting as the strategic voice in client calls.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize budgets, bidding, testing, and attribution, and build quarterly client roadmaps with a focus on long-term relationships and growth.

Qualifications

• 3+ years hands-on in paid media campaigns.
• Proven ROAS/CPA improvements across accounts.
• Experience handling multiple clients in an agency setting.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budgets, bidding, targeting, and creative testing.
• Ensure accurate conversion tracking with GA4, Tag Manager, and pixels.
• Define 90-day and quarterly roadmaps for each client.
• Drive account growth through retention and upsell.

Skills

Paid media

Google Ads

Meta Ads

Agency experience

Client communication

Tools

GA4

Tag Manager

Pixels

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Account Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.