Paid Media Strategist (Remote, Calgary)

Blacksmith Agency; Calgary; Remote; CAD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI‑first digital agency seeking a Paid Media Strategist to own paid media for a portfolio of B2B and growing-brand clients. You’ll guide targeting, budgets, roadmaps, and the narrative when clients ask why, serving as the strategic voice in client conversations.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget allocation and testing, and ensure accurate conversion tracking with GA4, tag manager and pixels.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized campaigns yourself.
• A track record of improving ROAS, CPA or pipeline numbers with concrete examples.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Handle budget allocation, bidding, targeting and creative testing; know when to pause a campaign.

Skills

Google Ads

Meta Ads

Agency experience

Clear spoken English

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.