Media Strategist (Remote, Montreal)

Blacksmith Agency LLC; Montreal; Remote; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Remote work

Job summary

Blacksmith Agency is seeking a Media Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will shape targeting, budget calls, and the narrative behind client questions, serving as the strategic voice in client discussions.

You will manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads, handle budget and bid decisions, and ensure robust conversion tracking with GA4 and pixels.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for B2B and growing-brand clients.
• Budget allocation, bidding, targeting and creative testing.
• Conversion tracking and attribution with GA4, tag manager and pixels.
• 90 day and quarterly roadmaps for each client, with narratives on numbers.
• Account growth: retention, upsell and long-term relationships.

Skills

Paid media strategy

Client communication

Campaign optimization

US client calls

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Advertising

GA4

Tag Manager

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.