Paid Media Account Strategist (Remote, Ottawa)

Blacksmith Agency LLC; Canada; Remote; CAD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Account Strategist to own paid media for B2B and growing-brand clients. You will set targeting, budgets, roadmaps, and narratives during client calls, acting as the strategic voice at the table.

Responsibilities include managing campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, allocating budgets, testing creatives, and ensuring accurate conversion tracking with GA4, Tag Manager, and pixels.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• Proven track record of improving ROAS, CPA, or pipeline metrics.
• Agency experience handling multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for assigned accounts.
• Handle budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Set up and verify conversion tracking: GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers on client calls.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Budgeting

Campaign optimization

Client communication

English proficiency

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Account Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.