Paid Media Strategist (Remote, Kitchener)

Blacksmith Agency LLC; Kitchener; Remote; CAD 70,000 - 90,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Strategist to own paid media campaigns for a book of B2B and growing-brand clients. You’ll shape targeting, budgets, and the narrative when clients ask why, serving as the strategic voice at the table.

You’ll manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, build 90‑day roadmaps, test creatives, monitor ROAS, and drive long-term client growth through retention and upsell.

Qualifications

• 3+ years hands-on in Google Ads and Meta; campaigns built and optimized by you.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Budget allocation, bidding, targeting and creative testing; decide when to kill a campaign.
• Set up and trust conversion tracking with GA4, Tag Manager and platform pixels.
• Develop the 90‑day and quarterly roadmaps for each client and explain the numbers.
• Drive account growth through retention, upsell and long-term client relationships.

Skills

Google Ads

Meta Ads

Agency experience

English (US customers)

Tools

GA4

Google Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.