Media Strategist (Remote, Kitchener)

Blacksmith Agency LLC; Kitchener; Remote; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Remote work

Job summary

Blacksmith Agency is seeking a Media Strategist to own paid media for a book of B2B and growing-brand clients, working remotely for Canadian, US, or international accounts. You will lead targeting, budget calls, roadmaps, and narrative decisions on calls with clients.

You bring 3+ years with Google Ads and Meta, a track record of ROAS/CPA improvements, agency experience across several clients, and clear spoken English on live calls with US clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta Ads.
• Proven track record of moving ROAS/CPA/pipeline metrics.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for a book of B2B and growing-brand clients.
• Handle targeting, budget calls, roadmap and narrative in client meetings.
• Manage attribution tracking via GA4, tag manager and platform pixels.
• Plan 90-day and quarterly roadmaps for each client and explain numbers on calls.
• Foster account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

ROAS optimization

Agency experience

US client communication

Tools

GA4

Tag Manager

LinkedIn Ads

Microsoft Advertising

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.