Marketing Program Manager

CanPrev; Toronto; On-site; CAD 65,000 - 75,000; Full time

Job summary

CanPrev Natural Health, a leader in the natural health industry, is seeking a Marketing Program Manager to enhance project management and stakeholder collaboration. The successful candidate will ensure marketing initiatives align with strategic objectives while improving processes and supporting senior leadership. The role requires strong organizational skills, project management experience, and the ability to oversee multiple initiatives efficiently.

Qualifications

• 5+ years of experience in marketing operations or related field.
• Proficient in project management tools like Asana.
• Leadership experience is an asset.

Responsibilities

• Manage the flow of marketing requests and prioritize initiatives.
• Oversee project management for marketing initiatives.
• Collaborate to improve marketing processes.

Skills

Organizational skills

Analytical skills

Communication

Problem-solving

Education

5+ years experience in marketing operations

Tools

Asana

Microsoft Office Suite

Job description

CanPrev Natural Health is a dynamic and innovative company dedicated to providing exceptional products in the natural health industry. We grew out of the desire to make natural medicine safe, effective and accessible to everyone. And for close to two decades, we continue to believe and strive to help empower and inspire Canadians to take charge of their health.

Position Overview :

We are seeking a highly organized and dynamic Marketing Program Manager to oversee and manage the flow of marketing requests from multiple departments. This crucial role ensures that marketing engagements are prioritized according to strategic objectives, resources are coordinated, and initiatives are executed efficiently and within scope. You will work closely with cross-functional teams, including Trade Marketing, Product Marketing, Brand Marketing, and Sales, serving as the central bridge for all marketing initiatives and stakeholder communication.

As the Marketing Program Manager, you will be responsible for assessing the complexity and urgency of incoming marketing requests, determining appropriate next steps, and ensuring that marketing projects are completed on time and meet business objectives. Your role also involves continuous process improvements, resource allocation, and supporting senior leadership in decision-making.

This position reports directly to the Vice-President of Marketing, Experience, and Systems.

Key Responsibilities :

• Evaluating and Prioritizing Marketing Initiatives : Prioritize and evaluate incoming marketing initiatives from various teams, assessing their complexity and urgency, and creating actionable next steps.
• Stakeholder Management : Serve as the main point of contact for internal teams, ensuring their needs are met and keeping everyone informed on project status, timelines, and any necessary adjustments.
• Project Management : Oversee the entire lifecycle of marketing initiatives, scheduling check-ins and reviews to ensure progress is on track and align project timelines with business priorities.
• Process Improvement : Collaborate with cross-functional teams to improve marketing processes, streamline requests, and optimize the use of external agencies.
• Decision-Making Support : Provide senior management with clear insights on request priorities, available resources, and team capacity. Help navigate conflicts between departments to ensure a fair allocation of resources.

Qualifications :

• 5+ years of experience in marketing operations, project management, or a related field, ideally in a fast-paced, cross-functional environment.
• Proficient in project management tools such as Asana, workflow management software, and Microsoft Office Suite.
• Demonstrated experience and judgement in developing strategic marketing plans to meet business objectives.
• Leadership experience or experience managing cross-functional teams is an asset.

Key Skills :

• Exceptional organizational and time management skills, with the ability to oversee multiple projects simultaneously while maintaining accuracy and attention to detail.
• Strong analytical skills, with the ability to interpret complex data and make informed, data-driven decisions.
• Excellent written and verbal communication skills, with the ability to clearly present information to diverse audiences.
• Proven experience in managing competing priorities and fostering collaboration across departments.
• Strong problem-solving abilities and a diplomatic approach to resolving complex situations.

How to Apply :

Please submit your resume and a cover letter outlining your qualifications and explaining why you are the perfect fit for the Marketing Program Manager position at CanPrev Natural Health.

Salary : $65,000 - $75,000

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