Manager, Marketing

Archway Marketing Holdings, Inc.; Mississauga; Remote; CAD 60,000 - 85,000; Full time

Job summary

A leading marketing firm is seeking a Marketing Manager responsible for enhancing online visibility, managing social media strategies, and supporting sales initiatives. The ideal candidate has a Bachelor's degree in Marketing and 2+ years of marketing experience. Join us to contribute to innovative marketing campaigns and drive business growth!

Qualifications

• Minimum 2 years of marketing experience in advertising or sales environments.
• High energy and adaptability in fast-paced settings.
• Hands-on experience with content management.

Responsibilities

• Managing social media platforms and marketing campaigns.
• Monitoring and optimizing paid social campaigns.
• Organizing promotional events and coordinating materials.

Skills

Presentation

Written Communication

Content Management

Adaptability

Education

Bachelor’s Degree in Marketing or related field

Tools

Google Analytics

HubSpot

Developer Tools

Job description

Job Category: Client Solutions & Marketing

Requisition Number: MANAG007542

Apply now

• Full-Time
• Remote

Locations

Showing 1 location

Description

The Marketing Manager is responsible for managing social media platforms, websites, marketing campaigns, events, and collateral. The role supports the Sales, Sales Operations, and Marketing teams to achieve sales targets, revenue, and margin growth.

Reporting to the Director of Marketing, this position contributes to Archway’s business objectives.

Responsibilities include:

• Monitoring and optimizing paid social campaigns for accuracy and efficiency
• Analyzing campaign performance for leads and engagement
• Managing paid search budgets on platforms like Google and Facebook to enhance online visibility
• Building relationships with publishers and online media outlets
• Utilizing tools such as Developer Tools, Google Analytics, and HubSpot
• Developing trend reports and staying updated on social platform changes
• Reviewing data reports to identify trends and insights
• Staying current with web trends and implementing SEO strategies with original content
• Copywriting and content optimization
• Maintaining a database of web content and success stories
• Enhancing website conversion rates through web analysis tools
• Planning and executing content and ad campaigns to improve quality and impact
• Organizing promotional events, trade shows, and coordinating materials
• Creating blog posts, imagery, videos, and print collateral across platforms
• Ensuring content accuracy and consistency
• Collaborating with departments to produce multimedia content reflecting company capabilities
• Setting and reporting monthly production goals
• Managing resources such as corporate documents, case studies, and marketing calendars
• Supporting RFPs and proposals
• Managing internal communications and inquiries
• Organizing townhall presentations

Qualifications

• Bachelor’s Degree in Marketing or related field
• Minimum 2 years of marketing experience
• Experience in advertising, sales, and marketing environments
• High energy and adaptability in fast-paced settings
• Excellent presentation and written communication skills
• Hands-on experience with content management

Archway values diversity and is committed to attracting, developing, and retaining a diverse workforce, believing that diverse perspectives foster innovation and success.