Marketing Program Manager (PL724)

Paralucent Inc; Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An innovative company is on the lookout for a Marketing Program Manager to elevate their brand and engage customers. This hybrid role involves leading strategic marketing initiatives, collaborating with diverse teams, and leveraging modern marketing technologies to drive success. If you have a flair for creativity and a solid background in multi-channel marketing, this opportunity could be your next big step. Join a dynamic team and make a significant impact in a fast-paced environment where your ideas will flourish and your contributions will be valued.

Qualifications

• 6+ years of experience in marketing program management or campaign execution.
• Proven track record of planning and delivering multi-channel marketing programs.

Responsibilities

• Lead planning and implementation of marketing programs.
• Analyze program performance and optimize strategies for impact.

Skills

Marketing Program Management

Campaign Execution

Cross-Functional Collaboration

Marketing Automation

Analytics & Reporting

Digital Advertising

SEO & Web Tools

Content Creation

Email Marketing

Project Management

Tools

HubSpot

Salesforce

Google Analytics

Google Ads

Canva

Adobe Creative Suite

Mailchimp

Asana

Job description

Paralucent is seeking a talented Marketing Program Manager to join our dynamic team. In this role, you will be responsible for developing and executing strategic marketing programs to drive brand awareness and customer engagement.

• Lead the planning and implementation of marketing programs

• Collaborate with cross-functional teams to ensure successful campaign execution

• Analyze program performance and optimize strategies for maximum impact

• Stay up-to-date with industry trends and best practices

If you are a creative thinker with a passion for marketing and a proven track record of delivering successful programs, we want to hear from you!

Overseeing collection of marketing initiatives to achieve specific business objectives. Responsible for planning, executing, and monitoring these programs, ensuring alignment with overall marketing and business strategies.

Location: Toronto, Canada (Hybrid Role / occasionally working on site)

To thrive in this role, you should bring hands-on experience with a range of modern marketing technologies, including:

• 6+ years of experience in marketing program management or campaign execution

• Proven track record of successfully planning and delivering multi-channel marketing programs

• Experience working with cross-functional teams in a fast-paced, dynamic environment

• Marketing Automation: HubSpot, Marketo, or Pardot

• CRM Platforms: Salesforce or similar (for campaign tracking and segmentation)

• Analytics & Reporting: Google Analytics, Google Data Studio, A/B testing tools

• Digital Advertising: Google Ads, LinkedIn Ads, Meta Ads Manager

• SEO & Web Tools: SEMrush, Ahrefs, Google Search Console

• Content & Creative: Canva, Adobe Creative Suite (Photoshop, Illustrator), WordPress or Webflow

• Email Marketing: Mailchimp, SendGrid, Klaviyo

• Project Management: Asana, Trello, Monday.com, or ClickUp

• Basic Web Knowledge: Familiarity with HTML/CSS and Google Tag Manager is a plus