Marketing Manager

SertaSimmonsBedding; Vaughan; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading bedding manufacturer in York Region, Vaughan is seeking a Marketing Manager to drive brand awareness and execute marketing strategies across B2C and B2B channels. The ideal candidate will have 3-5 years of marketing experience, exceptional communication skills, and a strong background in project management. This role involves collaboration with Sales and Merchandising, overseeing marketing activities, and managing social platforms. Join us to be part of a committed team focused on customer satisfaction.

Benefits

Competitive benefits

Job training and development

Employee discount on products

Qualifications

• Minimum of 3-5 years of Marketing experience.
• Exceptional organizational skills to coordinate numerous projects.
• Excellent verbal and written communication skills.

Responsibilities

• Lead the execution of Marketing programs from start to finish.
• Collaborate with the Sales department for marketing materials.
• Drive brand presence on social platforms and manage websites.

Skills

Marketing

Project management

Communication

Creative thinking

Adobe Creative Suite

Bilingualism (preferable)

Education

Bachelor’s degree in Business, Communications, Marketing or relatable field

Tools

Microsoft Office

Adobe Creative Suite

Job description

Overview

At Serta Simmons Bedding, we dare to dream and work differently. We’re proud to be one of the largest bedding manufacturers in North America and lead the way with our iconic brands - Serta, Beautyrest, Simmons and Tuft & Needle.

When you join our company, you become part of a winning team that is excited and committed to helping our customers get a good night’s sleep.

Fueled by care for our people and their safety, we provide inspiring career opportunities, competitive benefits, and employee perks, and most importantly, the chance to make a positive impact in the lives of our customers.

What You\'ll Do

At SSB, our Marketing team drives brand awareness and purchase consideration for both consumers and dealers. We aim to connect with consumers to become their preferred sleep choice, while also supporting our dealers—who are essential partners in our mutual success.

As the Marketing Manager, you’ll play a key role in developing and executing strategies across both B2C and B2B channels. This role requires someone who’s comfortable managing a variety of day-to-day marketing activities and can adapt quickly to shifting priorities.

If you’re a skilled storyteller, a people-person, and thrive in fast-paced environments, this could be the perfect opportunity for you!

How You\'ll Do It

• Lead the execution of Marketing programs (English & French) from start to finish (Consumer & Retail), ensuring the brand’s strategy and standards are met. Leverage internal support from the Graphic Designer and partner with external support (e.g. agency & vendors) to deliver quality programs in a timely and cost-effective manner. Develop briefs and guide creative/communication direction for all programs and all assets. Work with key stakeholders (e.g. Sales, Merchandising) for feedback and input to ensure Marketing programs meet the needs of the brand as well as the business. Hands on in the design and creative process leveraging knowledge of Adobe Creative Suite.

• Closely collaborate with the Sales department and act as the Marketing liaison for programs and collateral. Manage all communication of programs (e.g. sell sheets, project updates, webinars, monthly Marketing newsletters, weekly conference calls, etc.). Oversee the development of product knowledge training tools for all customers and all channels (e.g. brochures, digital pocket guides, line presentation booklets, e-learning modules, etc.).

• Closely collaborate with the Merchandising department to assist in the development of brands & products. Contribute in the naming of new technologies and collections tracking ongoing. Accountable that all TOB and Marketing collateral is aligned with brand strategy, product design & aesthetics.

• Drive brand presence through management of SSB Social Platforms and Websites. Manage all changes to Canadian websites. Partner with Graphic Designer for content creation for all social platforms.

• Stay abreast of USA brand direction & programs leveraging where possible, but still meeting the needs of the Canadian marketplace.

• Oversee all activities as it relates to the company showrooms, trade shows, etc.

• Other duties as required

What You\'ll Bring

• Bachelor’s degree in Business, Communications, Marketing or relatable field
• Minimum of 3-5 years of Marketing experience
• Familiarity with a variety of marketing concepts, practices, and procedures
• Previous experience creating and managing marketing requests within the sales department
• Relies on extensive experience and judgment to plan and accomplish goals
• Exceptional organizational skills to coordinate and prioritize a large number of concurrent projects
• Continuous learning mindset
• Adaptable/flexible team player with a collaborative style
• Excellent verbal and written communication skills; bilingualism not essential
• Creative thinker and problem solver
• A thorough knowledge of Adobe Creative Suite and MS Office (primarily Word, Excel, PowerPoint)

Job Factors/Work Environments

Up to 20% travel.

Work is primarily sedentary in nature

#LI-AK1

Come Dream with Us!

When you join Serta Simmons Bedding, you become part of our 150-year legacy of sleep solutions with endless opportunities to impact our future for centuries to come. Once you’re here, you’ll be part of a winning company that invests and supports our team members’ career journeys. We offer competitive benefits, job training, learning and development, and other employee perks such as our employee discount on all products.

Employees are required to comply with COVID policies established by a vendor or customer.

We are an Equal Opportunity Employer. It is our policy that discrimination against any individual on the basis of race, color, sex, religion, ancestry or national origin, age, citizenship status, marital status, sexual orientation, physical or mental disability (with or without reasonable accommodations), status as a disabled veteran or veteran of the Vietnam era, or political affiliation is strictly prohibited.

SSB Bedding Canada Co. is proud to provide employment accommodation during the recruitment process. Should you require any accommodations please indicate your needs on your cover letter and we will work with you to meet your accessibility needs.