Marketing & Communications Specialist

PCL Constructors; Halifax; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading construction firm located in Halifax seeks a communications professional to enhance brand awareness through strategic marketing materials and manage internal and external communications. Candidates should be bilingual in English and French, possess a postsecondary degree in a related field, and have over 4 years of experience in a communications role. Strong analytical skills and proficiency in various software are essential. This position offers an opportunity to be a trusted advisor within the organization.

Qualifications

• 4+ years of progressive experience in a communications role.
• Ability to understand the company's business objectives.
• Ability to create and execute a communications plan.

Responsibilities

• Provides advanced writing, editing, and proofreading support.
• Develops and maintains strong customer-focused relationships.
• Creates and enhances brand awareness through strategic materials.

Skills

Advanced writing and editing

Bilingual in English and French

Strong verbal communication

Data analytics

Photography and graphic design

Education

Postsecondary degree or diploma in marketing, communications, journalism

Tools

Microsoft Office Suite

Adobe Creative Cloud

Social media platforms

Job description

Responsibilities

• Provides advanced writing, editing, and proofreading support for internal and external communications.
• Writes clear, concise business communications that are tailored to the right audience and grammatically sound. Provides recommendations on the appropriate communication medium.
• Participates in the department strategic-planning process. Coordinates the development and execution of project / initiatives as assigned.
• Develops and maintains strong, customer-focused relationships with internal and external stakeholders.
• Creates and enhances brand awareness through the development of strategic marketing materials.
• Creates and maintains internal MarComm (Marketing and Communications) plans and related initiatives, ensuring they are measurable and tied to district goals.
• Performs external communications tactics (news releases, PCL.com, articles, etc.).
• Develops social media content and understands social media platforms and audience preferences. Identifies potential risks on social media.
• Identifies opportunities for PCL to be thought leaders in speaking opportunities, articles, etc., that result in positive media stories for the district.
• Monitors local media-relations efforts and acts as support for crisis communications.
• Develops relationships with media and pitches stories on a regular basis, hosts media tours, etc. that result in positive media stories for the district.
• Works collaboratively with creative professionals to create visual communications including brochures, PowerPoint presentations, and other marketing assets as may be required.
• Leads events and provides communication and logistic coordination.
• Creates and enhances brand awareness through internal / external communication.
• Provides communications consultation to peers, middle management, and some executives.
• Creates internal communications plans tied to district / department goals and executes tactics.
• Partner with Marketing and Proposals team on district marketing, communications and proposals projects and initiatives.
• Provide support to the Marketing and Proposals department and other departments as needed.
• Writes, coordinates and manages distribution and analytics of the district's weekly internal newsletter.
• Monitors local media coverage, measures analytics and aggregates data.
• Understands competitor differentiators.
• Values and models the solution provider and profitability culture.
• Other duties as required.

Qualifications

• Postsecondary degree or diploma in marketing, communications, journalism, or equivalent.
• 4+ years of progressive experience in a communications role.
• Bilingual in English and French.
• Eligible to obtain security clearance.
• Ability to create and execute a communications plan and has an in-depth understanding of various communications mediums and visual assets.
• Strong verbal communication, written communication, editing, and proofreading skills.
• Ability to research, analyze, and organize information accurately and effectively.
• Ability to understand the company’s business objectives and effectively apply them.
• Seen as and acts as a trusted communications advisor to peers, middle management, and some executives, with the ability to problem solve.
• Working knowledge of data analytics.
• Ability to act with discretion when handling confidential information.
• Proficiency in Microsoft Office Suite, various social media platforms, and other communications software with a strong aptitude of adopting new technology
• Photography, videography and graphic design skills considered an asset.
• Proficiency in Microsoft Office Suite and Adobe Creative Cloud and other specialized software as required.