Marketing Analytics Lead: Insights & Team Leadership

Critical Mass; Calgary; Hybrid; CAD 100,000 - 170,000; Full time

Benefits offered by this job

Global maternity and parental leave

Competitive benefits

Vacation and flexible days

Online learning resources

Job summary

Critical Mass seeks a Data Analytics Lead to drive analytics content, measurement frameworks, and actionable insights for marketing initiatives. You will guide and mentor analysts, shape methodologies, and ensure deliverables align with client goals.

The role emphasizes collaborating with cross-functional teams, managing data flows, and advancing analytics maturity across marketing programs. A strong leadership presence and client communication are essential.

Qualifications

• 5–8 years of experience leading Data Analytics projects across a broad range of initiatives.
• Experience optimizing digital marketing efforts with data-driven insights.
• Ability to lead and train junior analysts to translate findings into actionable insights.

Responsibilities

• Ensure analyses, reports, dashboards meet client needs.
• Shape analytics content and provide methodology & technology point of view.
• Lead measurement strategies and frameworks.
• Map and implement data flows with governance compliance.
• Manage, develop and motivate analysts: resourcing, hiring, training.

Skills

Leadership

Data Analytics

Data Visualization

Measurement & Experimentation

Data Integration/ETL

Statistical Modeling

Client Communication

Mentoring Juniors

Education

B.S. in quantitative/technical field

M.S. preferred

Tools

Tableau

Power BI

Domo

Excel / MS Office

ETL Tools

Job description

Critical Mass seeks a Data Analytics Lead to drive analytics content, measurement frameworks, and actionable insights for marketing initiatives. You will guide and mentor analysts, shape methodologies, and ensure deliverables align with client goals.

The role emphasizes collaborating with cross-functional teams, managing data flows, and advancing analytics maturity across marketing programs. A strong leadership presence and client communication are essential.