Senior Marketing Analytics: Loyalty Campaign Insights

Bank of Montreal; Toronto; On-site; CAD 56,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Tuition reimbursement

Accident and life insurance

Retirement savings plans

Job summary

AIR MILES is seeking a Senior Analyst to join the Marketing Analytics team. You will analyse loyalty and marketing data, build automated dashboards, and support lifecycle campaigns from ideation to measurement.

Strong programming and data fundamentals are essential. Responsibilities include partnering with business teams to frame analysis, delivering actionable insights, and driving operational efficiency through automation.

Qualifications

• Loyalty marketing knowledge and customer segmentation understanding.
• Experience delivering insights in a data-driven organization.
• Proficiency with SQL, Python, or PySpark for data analysis and modeling.

Responsibilities

• Apply subject matter expertise in loyalty, marketing analytics, and analytics stack.
• Contribute to campaign management phases: ideation, planning, targeting, measurement, and recommendations.
• Collaborate with partners to define analysis scope, objectives, targeting, and measurement for marketing initiatives.

Skills

SQL

Python

Excel

PowerPoint

Tableau

Databricks

Sigma

Communication

Education

Bachelor’s degree in Statistics

Bachelor’s degree in Commerce

Bachelor’s degree in Economics

Bachelor’s degree in Computer Science

Bachelor’s degree in Engineering

Bachelor’s degree in Mathematics

Tools

Databricks

Sigma

Tableau

Job description

AIR MILES is seeking a Senior Analyst to join the Marketing Analytics team. You will analyse loyalty and marketing data, build automated dashboards, and support lifecycle campaigns from ideation to measurement.

Strong programming and data fundamentals are essential. Responsibilities include partnering with business teams to frame analysis, delivering actionable insights, and driving operational efficiency through automation.