Marketing Measurement & Insights Lead

Martell-Ventures; Kelowna; On-site; CAD 70,000 - 100,000; Full time

Job summary

The Martell Group is seeking a Marketing Data Analyst to turn messy growth data into clear, leadership-ready decisions across paid, organic, email, and CRM channels. You will own measurement and attribution end-to-end, driving improvements in tracking, dashboards, and reporting.

You will sit at the intersection of growth, media, and revenue, partnering with teams to explain movements and prescribe fast actions. This role requires in-person work in Kelowna, BC, Canada.

Qualifications

• 3+ years in performance analytics, marketing analytics, growth analytics, or a closely related data/insights role.
• Proven experience turning multi-channel marketing and CRM data into leadership-ready insights.
• Hands‑on HubSpot (or equivalent CRM) reporting experience, workflows, properties, attribution, and data cleanup, not just exporting CSVs.
• Strong Excel/Google Sheets; comfort with BI/dashboards (Looker, Tableau, Power BI, HubSpot reporting, or similar).
• Ability to diagnose broken tracking (UTMs, pixels, form tagging, source/medium gaps) and fix it with operators.
• Clear written communication. You can ship a daily performance update leaders actually read.

Responsibilities

• Build and run daily/weekly performance reporting for paid ads, email, organic, and funnel conversion (spend, CPL/CPDM, ROAS, leads, calls booked, attributed revenue, closed-won).
• Surface trends, anomalies, and recommendations, not just snapshots, so leaders can act fast.
• Partner with Growth, Media, and Revenue to explain why numbers moved and what to do next.
• Own attribution and tracking hygiene across HubSpot, ads platforms, UTMs, Bitly/link systems, and landing pages.
• Design and maintain tagging structures so we can answer: where did this lead come from, what content drove it, and what closed won.
• Clean up CRM ownership, lifecycle stages, and reporting gaps that block accurate revenue attribution.
• Build durable dashboards and views others can use, not one-off spreadsheets that only you understand.
• Support demand gen / paid and organic teams with experiment readouts and channel performance.
• Help media understand which content and CTAs drive qualified pipeline and revenue.
• Ad-hoc analysis for leadership with clear recommendations.

Skills

Performance analytics

Marketing analytics

CRM reporting

Excel/Sheets

BI dashboards

HubSpot

Data cleaning

Storytelling

Tools

Looker

Tableau

Power BI

HubSpot reporting

Job description

The Martell Group is seeking a Marketing Data Analyst to turn messy growth data into clear, leadership-ready decisions across paid, organic, email, and CRM channels. You will own measurement and attribution end-to-end, driving improvements in tracking, dashboards, and reporting.

You will sit at the intersection of growth, media, and revenue, partnering with teams to explain movements and prescribe fast actions. This role requires in-person work in Kelowna, BC, Canada.